The Fischel Nunciatura drugstore, located near La Sabana Park in San Jose, Costa Rica, is a sales point that is a 15-minute walk away and has a potential market of over 23,000 consumers, 11% of whom are interested in health care issues.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the drugstores in Central America. Below is an extract of the study's findings.
Manufacturers and farmers who deliver directly to their homes, Facebook profiles, Instragram, WhatsApp, neighbors or acquaintances who distribute food or household products, are some of the new sales channels that have emerged in this new business context.
The new business normality that emerged in an accelerated manner in Central America, due to the outbreak of covid-19 and the imposition of social distancing measures, favored the conditions for new marketing channels to be born in the different markets.
The abrupt change in consumer habits forced companies to digitalize their operations and sales, but the challenges do not stop there, as companies will have to implement effective logistics systems to reach their customers.
In the region, it is estimated that more than 4 million people show interest in the digital environment for supermarkets, being Walmart, Pricesmart, Paiz, La Torre, La Colonia and Super Selectos, some of the chains that have better positioned in the minds of consumers.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
The Almacenes Siman store located in Plaza Gran Vía, in Ciudad Merliot, is a sales point that, at a distance of 15 minutes walking, captures a potential market of over 15 thousand consumers, and 87% of them are interested in footwear.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main department stores in Central America. Below is an excerpt of the study's findings.
Until the beginning of June, Central American countries reported a rise in the number of people who moved to locations identified as supermarkets or pharmacies, however, in recent weeks the trend was reversed.
The potential business of these establishments can be assessed by estimating the number of people living in the surrounding area, their socio-demographic characteristics, their consumption capacity and the type of products they are interested in.
Measuring the potential of micro markets, based on the evaluation of a business environment and its comparison with similar sales points, is essential for designing appropriate commercial strategies or deciding where to open a new store.
The opportunities derived from the habit of buying online, together with the current business scenario, are creating an environment where the offer of different brands of clothing and restaurants are brought together in virtual platforms.
With the spread of covid-19, social distancing measures were decreed in the region's markets, a situation that led to radical changes in consumption habits and shopping methods.
How many people live around a shopping center, how old they are, what is their consumption level and what products or services they are looking for, are some of the questions that can be answered with the new geomarketing tools.
Measuring the potential demand of micro markets, based on the evaluation of the environment of a shopping center and its comparison with other similar sales points, has become essential to design adequate commercial strategies.
Given the gradual return to physical stores, customers will appreciate it if businesses disinfect stores several times a day, if other visitors are required to clean their hands before entering, and if employees use protective equipment at all times.
Although in this context of the spread of covid-19, digital channels have gained ground in Central American markets and this trend is expected to continue in the coming months and years, there are commercial establishments that will have to adjust their face-to-face sales strategy to the demands of the new normality, since there will always be customers who prefer to continue shopping in person.
Using technology to measure the flow of visitors, reducing the furniture available in the food courts and implementing product deliveries in the parking area are part of the changes that the region's shopping centers must apply in this new reality.
Because of the threat of the spread of covid-19, since mid-March in Central America, the authorities agreed to close the shopping centers. So far, in Costa Rica, they have already reopened, in El Salvador they will be operating again in the coming weeks and in the case of Guatemala, it is not yet defined when this sector will be allowed to reactivate.
In Central America, nearly 4 million people are looking to buy baby and children's products online, and 5% of these consumers are exploring options for purchasing baby food.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In the new context of accelerated growth of e-commerce, most consumers claim to have had problems buying online, with delivery time failures and lack of service for their area being the most frequent complaints.
From June 8-12, a survey was conducted in Guatemala to measure people's perception of e-commerce, which has gained ground since Central American countries decided to decree severe household quarantines because of the covid-19 outbreak.
In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.
Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.
Considerable investments in the digitalization of operations, the closure of small stores and the expansion of the commercial area of the best located sales points, is part of the strategy that companies are beginning to implement in the new context of business transformation.
Managers of large corporations agree that several companies were already making progress in digitizing sales and operations, but the pandemic ended up persuading decision makers of the need to focus on online sales, and simultaneously accompany it with a plan to transform physical stores.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
español
2875