While some companies in the sector focus their efforts on one or the other channel, others, such as some department store chains, seek a balance between the two marketing modalities.
Companies dedicated to retailsales are facing a context in which consumers are less and less willing to spend their time mobilizing to make a purchase, but managers of chain stores have chosen to integrate physical sales with electronic sales.
It is estimated that in the municipality of Antiguo Cuscatlán, in El Salvador, about 23% of the commercial establishments correspond to companies in the service sector, which are mostly beauty salons, supermarkets and clothing stores.
An analysis of commercial establishments in El Salvador, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of companies operating in Antiguo Cuscatlán, a municipality in the department of La Libertad, according to their location and type of activity.
It is estimated that in San Salvador two out of every ten commercial establishments are service sector companies, which are mostly vehicle maintenance workshops, banks and consulting agencies.
An analysis of commercial establishments in El Salvador, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the characteristics of the companies operating in the country's capital, according to their location and type of activity.
Given the rise of online commerce to the detriment of traditional channels, the contact point between customers and brands is packaging, which must meet the demands of consumers, who are increasingly responsible for the environment.
Studies carried out by companies that provide courier services, detail that in a context of booming e-commerce, 90% of companies believe that in the coming years packaging will be more important, in the area of sustainability and in reducing carbon emissions.
In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.
Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases. Over time, buyers have confirmed their preference for looking for sales points that offer promotions and good prices, but also close to their homes or workplaces.
After investing $3 million, the Super Selectos chain opened a new 2,000-square-meter point of sale in the El Encuentro shopping center in the municipality of San Miguel.
Directors of Grupo Callejas, a business conglomerate that owns the supermarket chain, reported that the new sales point has 35,000 available products, a bakery with fresh products, meats, fruits and vegetables.
In a situation where consumers are less and less willing to spend their time on the move, and where they value the convenience businesses provide when shopping, digital supermarkets are beginning to gain market in the region.
New companies that have emerged as supermarkets that do not have physical sales areas and are operated entirely online have found acceptance in some Central American countries.
The Walmart chain is investing in the construction of a new supermarket in Santa Ana, El Salvador, which will have a sales hall of 4,600 square meters.
According to information revealed by the company's directors, the new sales point, which is being built on a 15,000-square-meter site, will have a parking lot with capacity for 149 vehicles.
The business models operating under the concept of a subscription, such as Netflix, Amazon or even PriceSmart, can have great advantages over their competitors if they manage to properly manage the large volumes of data they handle.
The payment of subscriptions is not only for modern online services, as retail companies apply it in the region, as is the case of the supermarket chain PriceSmart.
Changes in consumer preferences, which increasingly value ease, convenience and time savings in their purchases, are forcing companies to strengthen their online marketing channels to stay in competition.
Several companies that have not developed their digital marketing channels in time have gone bankrupt because of the growing competition represented by online sales.
For the rest of 2019 and next year, the chain of furniture and appliance stores La Curacao plans to open 40 new sales points in the region.
Managers of the company in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Dominican Republic, reported that currently have 319 stores, and with the projected investment would reach a total of 359 sales points.
On average, consumers who belong to 30% of the group of people with the highest consumption capacity in the Metropolitan Area of San Salvador travel through the streets of Antiguo Cuscatlán, and 4 out of 10 are between 21 and 30 years old.
An analysis of the floating population in El Salvador, elaborated by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of the people who every day move from place to place on the streets of the Metropolitan Area of the capital of San Salvador.
In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.
Globally, the tendency to buy private label products is becoming more and more evident in markets, as companies engaged in the retail trade of other products, such as supermarket chains, are capitalizing on their experience by placing their own products and competing with their suppliers.
In order to grow their brands, one of the bets that restaurants in Costa Rica are making is to market their products in supermarkets.
In the Costa Rican market there are companies that have taken several years to begin the process of marketing their products in supermarkets, because they must meet multiple requirements, such as health records, labeling standards, bar codes, among others.
Meeting the demands of consumers who increasingly seek responsibility in the production chain and balancing sales between physical and digital formats are part of the challenges faced by businesses in Panama.
The CEO and president of Grupo Rey, Hernán Muntaner, points out that globally the sales of modern channels such as hypermarkets and supermarkets are decreasing, giving way to other forms such as online channels and discount stores.
Incredibly Low Price- $99,000, Public Road, 6 min hyw #27, 20 min Atenas, 30 min to San Jose and Beach - spring, creeks, pasture, forest, 5 building sites. Incredibly Low Price, Just look at what you get!!!
Just...
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
español
3729