Through techniques for managing large volumes of information, it is possible to carry out land studies, analyze the evolution of urban development in an area, and even optimize real estate marketing strategies, among other multiple uses.
By combining land data and maps, there are different types of analysis that help professionals and their clients to better understand the market and the factors that affect it, improve real estate predictions, find a desired location and observe the changes that occur there over time, and so on.
Identifying the right location to establish a business is a fundamental part of the basic strategy of any company in all industries. Selecting the exact right area and location is crucial not only for profitability, but also to help determine whether or not the business will be successful.
Iterative analysis of transaction, facility and asset data, along with geographic data, can reveal valuable information that can help a retail business choose the right location when establishing a business. Without the right tools to manage large volumes of information and geographic information systems (GIS), a "traditional" data collection and analysis process would require a lot of time and money.
The last mile is the journey of a product from the warehouse shelf to the back of a truck and the customer's door, thus being the final step in the operational process, when the package finally arrives at the consumer's door. In addition to being one of the keys to customer satisfaction, last mile delivery is the most problematic part of the shipping process.
It is one of the logistics areas where Big Data can have a real impact on daily operations, offering the opportunity to optimize internal processes and better control external factors, developing qualitative and quantitative improvements in operations, supply chain areas and logistics processes, bringing significant improvements in last mile deliveries.
This data can be seen as pieces of a puzzle that, separately, do not provide much insight into an overall picture or solution. But when analyzed and visualized with data from any sector, valuable patterns, relationships and interactions emerge that can lead to better decision making and business innovations.
Geospatial data is any type of data with a geographic component derived from satellite imagery. This includes any attached location information, such as an address point or a defined area.
The use of big data and predictive models has become one of the greatest successes for the sector, thanks to these, it has been possible to take proactive measures based on real-time data and predict future trends.
Using the right models and calculating historical data, it is possible to predict customer behavior, sales growth, changing consumer behaviors and/or market trends; helping retailers to stay ahead of the curve in order to compete effectively and gain considerable market share. It also enables leaders to set precise goals for their business.
Geolocation intelligence is accurate contextual information about the location and movement of people anywhere in the world.
The potential that this type of data has in the context of business decision making in the retail sector is invaluable. It includes demographic information about the retail outlets themselves, nearby businesses, competitor insights, customers, suppliers, among others. With this data it is possible to know consumers in depth: who lives in a given area, what is their socioeconomic position, what type of housing they live in, what businesses they visit, at what times, on what days, what preferences and tastes they have, among others. This data can be complemented with sociodemographic details to deepen the analysis and provide a wealth of information about the populations.
Predictive models are statistical tools that use machine learning supported by Big Data mining to predict and forecast likely future outcomes with the help of historical and existing data by inputting multiple parameters.
They can be used to predict virtually anything containing existing data, in every sector imaginable, from ratings of any program, a customer's next purchase, credit risks, decision making among others.
By analyzing the large volumes of anonymous data generated by mobile devices, it is possible to establish whether a distribution center has a commercial relationship with other logistics complexes, and even with establishments that serve the end consumer.
Using the most advanced Big Data tools, it is possible to understand the behavior of the supply chains of companies in the retail sector, since by monitoring delivery parts and counting mutual visits between suppliers and vendors, it is possible to identify and establish which are the most important relationships between distribution centers and points of sale to the end consumer, such as stores.
Through the management of large volumes of data, it is possible to understand the pedestrian mobility of an area or city, and from this, predict the sales potential of a business according to its location and the characteristics of consumers who pass through the surrounding area.
Currently, companies in the retail and mass consumption sector that have opted to develop "data driven" work teams have found in Business Intelligence and Geomarketing solutions a new way to understand the dynamics of their business models.
In the last week of May 2021, El Salvador, Nicaragua, Honduras, Dominican Republic and Guatemala were the economies in which the number of people visiting establishments identified as supermarkets was considerably higher than the figures reported before the pandemic.
In the first five months of the year, and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.
With the opening of its first store, which will be located in the La California neighborhood of the country's capital, a chain of stores named "Oli!" will begin to compete in the local market in June 2021.
The new store chain will be operated by the local business group IMLC Group and will compete in a market segment that is dominated by AM PM, Corporacion Automercado, among other chains.
El Mismo Precio, a store located in the Pradera Concepción shopping center in Guatemala, has a potential market of 136 thousand consumers within a 15-minute drive, of which 13% are interested in discount stores.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence Team analyzed the environment of some of the main locations of low cost stores operating in Central American countries. Below is an excerpt of the study's findings.
After the announcement of the Bill that creates the Program for the Modernization of the Logistics Services Infrastructure in the Colon Free Zone in Panama, local businessmen believe that more attractive incentives should be sought.
Last April 28, the Assembly reported that the Minister of Commerce and Industries, Ramon Martinez presented to the plenary of the Legislative Body the bill that creates the Program for the Modernization of the Infrastructure of Logistics Services in the Colon Free Zone (ZLC), and introduces amendments to Law 8 of April 4, 2016.
In Costa Rica, most of the customers who make purchases through digital channels are young women, a good part of this group of people resides in San Jose and buy through social networks.
E-commerce has become important in all markets, especially since the declaration of emergency due to the outbreak of Covid-19 and the restrictions on the mobility of people imposed by Central American governments.
Between March and April, Walmart opened five new stores of the Palí format, located in Heredia, San José, Alajuela, Cartago and Guanacaste.
The supermarket chain informed that the company invested close to $6.7 million to open these five new stores. With these recent openings, there are now 181 points of sale of the Palí format.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
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