At the end of January 2021, Nicaragua and El Salvador were the only two countries in the region where the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.
As the months have gone by and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.
Typical frozen foods, traditional beverages from the countries of origin and vacuum-packed fresh vegetables are some of the products that have sales growth potential in U.S. supermarket chains.
There are many opportunities for companies in the region, since it is estimated that two out of every three products placed on the shelves of U.S. supermarkets are of Latin American origin.
Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
Arguing that the number of covid-19 cases decreased in recent days, the authorities decided that as of February 5, 2021, supermarkets, convenience stores, neighborhood stores, shopping centers and plazas, will be able to operate on a regular basis.
According to Ministerial Agreement 08-2021 of the Ministry of Public Health, as of January 26, shopping centers and plazas, supermarkets, convenience stores and neighborhood stores, could develop their activities until 7:00 pm.
In order to reduce the risks assumed when executing a plan to open new points of sale, it is crucial to rely on geomarketing solutions that provide key data on the commercial environment of each potential location.
Using Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main shopping malls in Central America. Below is an overview of the findings of the study.
In order to mitigate the spread of covid-19, as of January 26, shopping centers and malls, supermarkets, convenience stores and neighborhood stores, will be allowed to carry out their activities until 7:00 pm.
The January 26 edition of the Diario de Centroamerica published the Ministerial Agreement 08-2021 of the Ministry of Public Health, which details the restrictions imposed, which aim to mitigate the escalation of the number of cases of covid-19.
Investing in automatic learning systems to offer the most appropriate products for each consumer and to strengthen the relationship between customers and manufacturers, are strategies that could improve the income of online stores.
With the arrival of a new commercial reality, e-commerce passed from being the future of several businesses, to the present of companies dedicated to the commercialization of all types of products and services.
Designing or adapting properties to be of mixed use, offering more entertainment options and mixing in an adequate way the type of tenants to whom the premises will be rented, are strategies that could give a new boost to shopping centers.
The pandemic drove consumers away from shopping centers, as government home quarantines in the region, the rise of e-commerce, and bans on people from visiting these facilities significantly affected mall operations.
Although in Costa Rica during December 2020 most businesses increased their sales by about 10%, the expectations of the sector's entrepreneurs for the first quarter of 2021 are still uncertain.
The year 2020 was marked by an economic crisis, which was generated by the outbreak of covid-19 at a global level. In this context, the Costa Rican commercial sector managed to oxygenate its finances with the end of the year celebrations.
The Walmart chain plans to renovate a store in the Guatemalan capital located on Roosevelt Road, a project in which it will invest close to $3 million.
According to the interactive platform "Construction in Central America" of the Trade Intelligence Unit of CentralAmericaData, Operadora de Tiendas S.A., submitted to the Ministry of Environment the Environmental Impact Study (EIS) to develop the project called "Remodeling Walmart Roosevelt."
After inconsistencies were detected between purchases reported by taxpayers and sales that the company declared to the tax authority, an investigation was initiated in Guatemala into the "La Barata" supermarket chain.
During the morning of December 7, representatives of the Public Ministry (MP) and the Superintendence of Tax Administration (SAT), held a press conference in which they explained some details about a new case of alleged tax fraud by the chain of stores "La Barata."
Food, beverages, liquor, household and personal care items are the categories that are expected to drive the rise in consumption levels in Central America during the last month of the year.
Despite the fact that 2020 has been a complex year for all business sectors, due to the covid-19 outbreak that generated a serious economic crisis in all Central American countries, sales are expected to increase considerably in December.
Lincoln Plaza began operating a virtual platform in which customers can purchase products that are sold in the physical stores that already operate in the property.
EPK, Uno Sports, Claire's, Totto, Xiami, Miniso, TOYS, Liberia Internacional, Opticas Munkel, Aldo Nero, Ibiza and GNC, are some of the stores that will offer their products through the new digital platform.
Following the implementation of the economic reopening process, in early November in some countries of the region the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.
In mid-April 2020, the concentration of people in residential areas of cities reached its highest level, a situation explained by the mobility restrictions imposed by the covid-19 outbreak.
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
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