Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market.
The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail fast fo measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.
The correlation between location and footfall analytics, visits, sales, and the success of retailfast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.
Location and Footfall Analytics has changed the way retailers implement marketing and commercial strategies in the fast-food restaurant franchise business.
Understanding consumers’ mobility behavioral patterns are critical for all types of restaurants. Big Data tools and spatial data play a very important role in these analyses since they make it possible to measure the foot traffic and mobility patterns of any area or point of interest. By performing these studies, businesses understand and predict the performance of their stores, as well as estimate the competitors’ turnover or identify areas for expansion planning. (site selection)
Panama's Ministry of Public Security bids the service of preparation and distribution of meals on site for a one-year term, for migrants who are housed in centers located in the province of Darien.
As a result of the political crisis affecting the country since 2018 together with the pandemic that began in 2020, the chicken producer and operator of the restaurant chain Pollo Estrella, was financially destabilized and was seized by at least four banks.
Following a judicial process being handled in the courts of the municipality of Tipitapa, where the central plant of the Nicaraguan company operates, the authorities decided to intervene Avícola La Estrella.
The Starbucks chain opened to the public a store located in Multiplaza Escazú, the new establishment has the capacity to receive 99 customers and required an investment of approximately $750 thousand.
Company executives informed that this new location is inspired by Hacienda Alsacia, the only Starbucks farm in the world, located in the Costa Rican province of Alajuela.
Some of the innovations that the Guatemalan chain Pollo Campero has implemented in this new commercial reality include investing in the implementation of establishments that serve only home delivery service and setting up open spaces to serve more consumers.
As a result of the spread of Covid-19, restaurant chains were forced to close the table area. In this context, companies focused on mitigating their economic losses through food delivery sales.
Arguing that the measures applied by the government directly harm employees and owners of restaurants and bars, a group of businessmen in Guatemala filed a legal action in the Constitutional Court.
Restrictions to productive activity have already been applied for days, since with the purpose of promoting actions aimed at interrupting the epidemiological chain of the Covid-19 disease, on April 17 Ministerial Agreement 87-2021 was published in the Diario de Centroamerica, a regulatory framework that requires a 25% reduction in the capacity of shopping centers, shopping malls, convenience stores and restaurants.
As a result of the restrictions imposed by the Guatemalan Government, local businessmen estimate that sales in the commercial sector last weekend fell by up to 50% and the number of customers in restaurants and shopping centers decreased considerably.
In order to promote actions aimed at interrupting the epidemiological chain of the Covid-19 disease, Ministerial Agreement 87-2021 was published on April 17 in the Diario de Centroamerica, a regulatory framework that requires a 25% reduction in the capacity of shopping malls, commercial centers, convenience stores and restaurants.
The Ministry of Public Security tenders the supply of prepared food to provide food to police units on duty, in asylum for having tested positive to Covid-19, Police Officers School and Operational Needs for a period of 12 months.
Panama Government Purchase 2021-0-18-01-99-LP-052552:
Sushi Itto, a restaurant located in Plaza Fontabella, zone 10, in Guatemala City, captures a potential market of 430 thousand consumers within a 15-minute drive, of which 11% are interested in Japanese food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main locations of Asian restaurants operating in Central American countries. Below is an excerpt of the study's findings.
Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans.
As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles.
In the last quarter of 2020 and in January 2021 in Panama, Honduras and El Salvador interest in fast food reported a clear rebound, contrary to the situation in Guatemala, Costa Rica and the Dominican Republic, markets where Internet searches decreased.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
Following the announcement of the restrictions imposed in Guatemala to mitigate the outbreak of covid-19, which contemplate the closing of restaurants after 9:00 pm, businessmen anticipate that sales will fall and that they will have to reduce the number of personnel hired.
Given that the table area of restaurants and tourist sites are closed to the public in Panama due to the outbreak of covid-19, the business sector is asking the authorities to reconsider their reopening.
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