Sushi Itto, a restaurant located in Plaza Fontabella, zone 10, in Guatemala City, captures a potential market of 430 thousand consumers within a 15-minute drive, of which 11% are interested in Japanese food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main locations of Asian restaurants operating in Central American countries. Below is an excerpt of the study's findings.
Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans.
As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles.
In the last quarter of 2020 and in January 2021 in Panama, Honduras and El Salvador interest in fast food reported a clear rebound, contrary to the situation in Guatemala, Costa Rica and the Dominican Republic, markets where Internet searches decreased.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
Following the announcement of the restrictions imposed in Guatemala to mitigate the outbreak of covid-19, which contemplate the closing of restaurants after 9:00 pm, businessmen anticipate that sales will fall and that they will have to reduce the number of personnel hired.
Given that the table area of restaurants and tourist sites are closed to the public in Panama due to the outbreak of covid-19, the business sector is asking the authorities to reconsider their reopening.
In order to mitigate the spread of covid-19, as of January 26, shopping centers and malls, supermarkets, convenience stores and neighborhood stores, will be allowed to carry out their activities until 7:00 pm.
The January 26 edition of the Diario de Centroamerica published the Ministerial Agreement 08-2021 of the Ministry of Public Health, which details the restrictions imposed, which aim to mitigate the escalation of the number of cases of covid-19.
By 2021 in Costa Rica, the fast food restaurant chain Burger King plans to invest in the start-up of five new stores that will be located inside and outside the Greater Metropolitan Area.
According to information provided by the directors of the company, the new service points will be located in the surroundings of La Sabana, Alajuela, eastern sector of San José, Cartago and one outside the Greater Metropolitan Area whose location is still under study.
Betting on sales through digital channels, offering dishes at more accessible prices and carrying out promotions are some of the strategies that some casual dining restaurants that compete in the Costa Rican market seek to apply.
The spread of covid-19 severely affected the restaurant sector, especially businesses that did not sell through digital channels or did not have options to deliver their products to their homes.
AR Holdings will invest $1.5 million in the opening of The Capital Grille restaurant on Avenida Escazu.
According to information provided by the conglomerate, the restaurant is expected to open to the public by the end of the first semester of 2021 in premises that will have an area of 470 square meters.
The new location in which Friday's invested $150,000 is located in Los Yoses, east of the capital, and has the capacity to serve 180 people, but because of health restrictions it is only half full at the moment.
Previously, Friday's served its clients in San Jose in the La Bandera traffic circle, San Pedro de Montes de Oca, but, because its property was expropriated in 2019 due to the construction of a viaduct, the company was forced to close its operations in that location.
In Costa Rica, the number of people visiting commercial establishments, restaurants and entertainment venues has been rising in recent months, but consumption levels are still low, due to unemployment and limited income.
Because of the quarantine caused by the covid-19 outbreak, April was when people stayed longer in residential areas; however, according to Google mobility reports, as of June mobility patterns began to change.
Almost three months before the gradual reopening of the Guatemalan economy, it is estimated that eight out of every ten consumers already visit supermarkets, while one out of every four people living in the capital have left for other departments in the country.
With the publication of Ministerial Agreement 187-2020, the Health Alert System for the covid-19 epidemic was made official and the authorities gradually eliminated restrictions on mobility and productive activities.
Taco Bell, located on 6th Avenue in zone 9 of Guatemala City, has a potential market of 315,000 consumers 15 minutes away by car. Of this group of people, 26% are interested in fast food and 15% in Mexican food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of fast food restaurants operating in Central American countries. Below is an extract of the study's findings.
After being closed for more than seven months, starting October 8, about 4,500 establishments that are identified as bars or casinos in the country will be able to reopen to the public.
The bars that reopen will only be able to serve 50% of their capacity and the distance between the backs of the chairs at each table must be at least 1.8 meters.
In Guatemala, since October 1st, shopping malls have reactivated their operations, and businessmen in the sector estimate that sales will be 40% of the levels reported before covid-19.
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