In Guatemala, 5% of consumers are interested in training with weights, and almost 60% of them are between 15 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and interests of people who indicate a preference for certain fitness and wellness activities. [GRAFICA caption="Click to interact with graphic"]
In 2017, countries in the region imported $87 million worth of sporting goods, 8% more than in 2016, reaffirming the upward trend registered since 2013.
Figures from the information system on the Market for Articles and Material for Physical and Sports Culture in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In 2016 Central American countries imported $81 million worth of sports articles and equipment, 8% more than in 2015.
Figures from the Information System on the Market for Articles and Materials used for Physical and Sports Culture in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
Between January and September 2016, the countries in the region imported in total a monthly average of $6 million worth of sporting goods and equipment.
Data from the Information Systemon the Market for Articles for Sports and Physical Culture in Central America,presented by the Business Intelligence Unit at CentralAmericaData: [Figure caption = "Click to interact with graphics"]
Corporations that promote physical activities and sports help to improve not only the health of their employees but also their job performances.
Implementing a physical exercise program in the workplace, could be the solution to the problems of sickness absence and low staff performance as well as helping to change unhealthy lifestyle habits.
Diana Lucia Salas in her article in Elfinancierocr.com writes, "Take into account that the situation is a win-win, because the worker, on a personal level, gains significant improvements in their physical condition.
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