Ariel Banos, expert in pricing strategy, presents in this article a key aspect to consider when quoting proposals for professional services.
"... In his book "Pricing Creativity", Blair Enns exemplifies the big differences there can be in the price of professional work, using the cases of some famous logos.
Reaching consumers in a confined scenario has been a complex task for companies distributing mass consumption products, since the operation of some of the commercial channels has been limited in the region's markets.
In Panama, companies engaged in the wholesale distribution of food products such as oats, beverages, snacks and others have faced challenges during the weeks of home quarantine, which was decreed by the authorities following the outbreak of covid-19.
In the 2013 edition of the fair, participants closed $14 million in deals, plus $42.6 million in future purchasing intentions.
From a statement by ProNicaragua:
More than $14 million in business deals were signed during LAC Flavors 2013, the highest amount among the five editions of the annual business meeting, an increase of 363% compared to the $4 million conducted in the previous edition. It also registered $42.6 million in future purchase intentions, representing an increase of 241% versus the $12.5 million achieved in 2012.
Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.
CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.
EmSula was honored internationally by Pepsi Lipton as Lipton’s New Market of the Year for 2008.
For the prize, Pepsico Multinational compared more than 50 countries in Latin America, the Caribbean, Asia and Europe in terms of consumer expectations, projection, quality and acceptance of Lipton tea.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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