Ariel Banos, expert in pricing strategy, presents in this article a key aspect to consider when quoting proposals for professional services.
"... In his book "Pricing Creativity", Blair Enns exemplifies the big differences there can be in the price of professional work, using the cases of some famous logos.
In Central America, it is estimated that more than 800,000 people are interested in sports shoes and clothing in the digital environment. Reebok, Under Armour and New Balance are some of the brands that have best positioned themselves in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
The Honduran government has announced that the footwear and clothing company plans to set up a plant to manufacture its products in the north of the country.
From a statement issued by the President of Honduras:
The company Gildan Activewear expects that its plant in Honduras will allow it to attract brands concerned about working conditions in Asia.
The company explained that its growth in Honduras could attract large companies seeking to repatriate their production to the American continent, in light of poor working conditions in Bangladesh exposed by the collapse that killed 400 workers.
Brands like Adidas, American Eagle Outfitters, Gap, Liz Claiborne, Nike, Phillips-Van Heusen and Vanity Fair asked the Government of Guatemala to review labor laws.
A group of U.S. retailers and brands such as Adidas, American Eagle Outfitters, Gap, Liz Claiborne, Nike, Phillips-Van Heusen (PVH) and Vanity Fair (VF) said they want to see a "timely resolution" to the labor demands presented in 2008 against Guatemala under the framework of DR-CAFTA.
In the past two years, 16 maquila companies have left the country, leaving 10,000 people out of work.
The president of the Honduran Maquila Association (AHM) Daniel Facussé, addressed the issue at the time of the announcement of the closure of Adidas and Nike’s manufacturing plants in Honduras and transfer of operations to Nicaragua.
The companies announced the development of garment and sporting goods factories, which will operate under free zone regime.
Adidas’ manufacturing plant, which will operate under the free trade zone, will start operations next year, said the director of the Free Zones Corporation (CZF), Alvaro Baltodano. The company Gusta will be responsible for the plant’s operation.
The multinational has reached an agreement with the main Honduran labor union to create a $1.54 million relief fund to help workers made redundant.
Two factories that supplied NIKE were forced to close in January 2009 and still owe $2 million in salaries and benefits to 1,800 employees, an insignificant amount compared to its $19 billion revenues last year.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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