Taco Bell, located on 6th Avenue in zone 9 of Guatemala City, has a potential market of 315,000 consumers 15 minutes away by car. Of this group of people, 26% are interested in fast food and 15% in Mexican food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of fast food restaurants operating in Central American countries. Below is an extract of the study's findings.
The installation of acrylic sheets in customer service windows and the distribution of work areas guaranteeing a meter of distance between employees are some of the measures that have been applied by fast food chains in Panama.
Following the covid-19 outbreak, companies have faced health and safety challenges and have had to reinvent themselves in order to continue operating.
Pizza Hut, KFC and Subway are some of the fast food chains that plan to invest in opening new restaurants during 2020.
The Pizza Hut chain plans to invest close to $1.8 million in the opening of six new stores this year. The points of sale could be located in the areas of Aserrí, Paraíso de Cartago and San Ramón de Alajuela.
The McDonald's chain will invest $5 million this year in launching three new restaurants, completing 70 points of sale in the country.
The company reported that one of the new restaurants is currently being built in Concepción de La Union, Cartago, but regarding the location of the other two establishments, preferred not to give details.
There are at least 15 Costa Rican restaurant chains where burgers are the highlight dish on the menu.
International brands include Mc'Donald's with its 50 stores, Burger King with 31 and Wendy's with 13 restaurants. Other fast foodfranchises with burgers on the menu are "Carl's Jr., which debuted in 2011 and has six locations, and Smashburger, which opened its first store in Lincoln Square, earlier this month."
While Chili's and Buffalo Wild Wings open their first branches in Costa Rica, the established Applebee's, Subway, Quizno's, McDonald's, KFC and Teriyaki have increased their investments.
Before the end of the year, Hooters will open its fourth restaurant on Paseo Metropolis, in Cartago, east of San José, with an investment of $1 million.
Failure to pay $24 million in compensation to Servipronto has led to an embargo of the brands McDonald's, Quarter Pounder, Big Mac and Ronald McDonald's.
An article in Elmundo.com.sv reports that "The executing judge is setting an embargo on the royalties paid by McDonalds Mesoamerica to McDonald's Corp. The judge has spoken to McDonald's CFO to determine how much this would amount to. Auction of the McDonald's brands would be the next step in the foreclosure process. It has been made known, preliminarily, that McDonald's Mesoamerica, the operator of the franchise, will not talk about the embargo. "
After the multinational’s failure to pay a Salvadoran businessman who won a lawsuit against them, a court has ordered an embargo of the 36 McDonald's brands in the country.
In October 2011, after 14 years of litigation, the Salvadoran Supreme Court ruled in favor of the company Servipronto of El Salvador.
The five locations opened in the first half of the year will be joined by nine more before year end.
By the end of the year the franchise which has been operating in the country for seventeen years will have fifty-five branches outperforming its competitor Mc Donalds which has forty-four.
After a 15 year legal process, the Constitutional Chamber of El Salvador has upheld a ruling in the suit by a local businessman against the McDonald's Corporation.
The commercial trial for breach of contract between the McDonald's company and the Salvadoran corporation Servipronto began in 1997.
The fast food chain has announced it is opening six new restaurants in 2012.
Luis Gonzalez, operations manager for McDonald's in El Salvador said the investment plan for next year also includes opening a McCafe in every restaurant in the country.
In 2011 fast food chains plan to open 20 new restaurants.
The average investment ranges between $ 1 million and $ 1.5 million for opening of new stores. Also, remodeling of some stores was announced with values between $ 120 thousand and $ 400 thousand.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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