Five brands dominate this increasingly competitive segment of the dairy market, which has doubled its sales in the last five years.
Sales of single portion ice creams in supermarkets, grew by 88% between 2009 and 2014. Ice cream based on milk and water reported higher sales, achieving $50 million last year. The companies that dominate this market are Dos Pinos, Coronado, Pops, Monteverde and Sarita, and joining them are foreign brands which are venturing into this area.