Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket's location.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main supermarket locations operating in Central American countries. Below is an excerpt of the study's findings.
In the region, it is estimated that more than 4 million people show interest in the digital environment for supermarkets, being Walmart, Pricesmart, Paiz, La Torre, La Colonia and Super Selectos, some of the chains that have better positioned in the minds of consumers.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
Ensuring customer supply, adjusting protocols to maintain store operations and supporting suppliers with more frequent payments are all part of the strategies supermarkets are applying in this new business environment.
Maintaining store operations in this scenario of health crisis and the spread of covid-19 is a real challenge for supermarkets in Central America. For example, in Guatemala, until May 19th the chain La Torre reported that in six of its stores, some employees had tested positive for the medical tests that establish if people are carriers of the virus.
In Costa Rica about 30% of supermarkets are in San Jose, Guatemala, the metropolitan area concentrates 45% of establishments, while in Panama, 32% are in West Panama.
An analysis of the Trade Intelligence area of CentralAmericaData provides interesting results on where they are located, who they are, if they operate independently or if they belong to a chain or business group.
Construction has begun of a shopping center measuring 2 thousand square meters and containing 146 stores, located in the west of the capital, with an investment of $50 million.
The company Spectrum, in charge of developing the project, estimated that the Naranjo Mall shopping center will be ready in December 2015. This mall will be 27 thousand square meters of retail space and 1,600 parking spaces. Among the companies that have already confirmed their presence are supermarket La Torre, CEMAC and the movie theater chain Cinepolis.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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