In the first quarter of the year, consumers were no longer interested in this type of clothing, but since April, in the digital environment, interactions associated with children's clothing have been on the rise in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In Central America, nearly 4 million people are looking to buy baby and children's products online, and 5% of these consumers are exploring options for purchasing baby food.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In Costa Rica, 31% of the population shows interest in jewelry, and about 72% of them are between 21 and 45 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on the characteristics and people who express interest in clothing and accessories.
Imports of garments and clothing accessories reached $332 million during the first three months of the year, 3% more than what was reported in the same period in 2017.
Figures from the information system of the Central American Clothing and Clothing Accessories Market, from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Last year Central America imported $1.467 billion worth of clothing and clothing accessories, the highest value in the last six years, registering a 15% increase compared to 2016.
Figures from the information system on the Market for Apparel and Clothing Accessories in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Between January and September of 2017, Central American countries imported $977 million worth of clothing and accessories, 14% more than in the same period in 2016.
Figures from the information system on theApparel and Clothing Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In 2016, the value of imported clothing and accessories totaled $1,279 million, 13% less than imports in 2015.
Figures from the information system on the Apparel and Clothing Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
In 2014 a special unit was created to deal with complaints about the marketing of fake garments, and since then it has received an average of five complaints a month.
The market for fake clothing brands in the country has been growing, according to the authorities at the Economic, Tax and Customs Crimes Prosecutor's office, which claims to receive five complaints per month.
An announcement has been made that the Liverpool department store company will be negotiating the acquisition of textile garments made in the country.
Representatives from the Nicaraguan Association of Textiles and Apparel (Anitec) informed Laprensa.com.ni that "... they will meet on Friday September 26 with senior officials of the group in order to find out more specifically about the interest that has been shown in the garments processed in Nicaragua. "
In 2011 the country imported $251 million worth of clothes, an increase of 12% compared to the previous year.
Examples of some of the data in the report:
Imports of men and childrens shirts increased by 46% between 2010 and 2011, going from $18.1 million to $26.5 million imported in 2011.
Meanwhile, imports of suits, ensembles, jackets (coats), dresses, skirts, skirt-shorts,trousers, breeches, and shorts, and shorts for women and girls increased by 13% between 2010 and 2011, and represented the largest increase in monetary level, going from $66 million to $74.7 million imported in 2011.
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