The cheapest, most adaptable and irreplaceable brands are those preferred by consumers in Guatemala's current economic context.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out a study in the Guatemalan market, with the intention of understanding the reasons for the change in consumer behavior in the last two years, in a context of economic slowdown.
Given the growing use of its vacation rental platform in Panama, Airbnb plans to offer other services such as ticket purchase, tours and paperwork management for tourists.
Airbnb executives reported that between 2017 and 2018, the number of visitors who demanded their services increased by 65%. This situation contrasts with the decrease in hotel occupancy registered in recent years in Panama.
Innovating and developing affordable products that meet the diverse nutritional needs of the Central American market is the main challenge facing the regional industry.
The discussion of interest topics of the food and beverage industry takes place within the framework of the first Food and Beverage Industry Forum, which was held in Guatemala and was named "Challenges of the regional agenda."
The very low-cost system that allows people to tele transport from one place to another will have to pay an additional fee to subsidize the old motorized transport system called taxi.
EDITORIAL
Jorge Cobas Gonzalez
Founder of CentralAmericaData
(A glimpse into the future...)
In this year 2119, the digital application Teletrans, already widely spread all over the world, is installed on the cell phone and allows the person holding it in the hand to indicate on the map the place to go, transporting it almost instantaneously to that destination. The cost of the trip is one cent of a dollar per kilometer, paid through the global system of digital money.
The same free market concept that led to a concession of a taximeter plate of almost zero original cost to reach a value of tens of thousands of dollars, must now be applied to the irruption of collaborative transport services.
The use of nanotechnology in production processes is one of the investments that companies in the textile industry will have to make to compete at a global level.
According to specialists in nanotechnology, an area focused on the design and manipulation of matter at the level of atoms or molecules for industrial purposes, in the production processes several advanced techniques exist that give industry the opportunity to innovate and access new markets.
Producing articles with avocado and corn seed resin, and products with additives that allow the decomposition of plastic in less time, are some of the strategies proposed by the sector to overcome the obstacles faced in the region.
As in the rest of the world, there have been several attempts in Central America to ban the use of some plastic products. For example, last month in El Salvador, a law initiative was presented to the Congress establishing a one-year deadline for companies to replace the use of plastic bags with articles made of other materials. See "El Salvador: Proposal to Ban Plastic Bags"
Informality in the labor sector, low levels of taxation and little investment in innovation and development are some of the obstacles the country is facing in terms of competitiveness.
The Ministry of Economy presented the "First National Competitiveness Report", which analyzes more than 200 indicators obtained from indices prepared by international organizations such as Doing Business, Competitiveness Index, Trade Facilitation, Global Innovation, Connectivity and Index of Performance of Energetic Structure.
Resources allocated to research and innovation to generate greater added value in the agricultural sector are said to be insufficient.
The potential for growth in agricultural activity in Nicaragua could be greater if long-term research and innovation programs were developed.Increasing public and private investment in academic training, research centers and sustainable agricultural development programs would help to improve the performance of the sector.
A call has been made for participation in the International Fair of El Salvador which will be held from November 15 to 20 in San Salvador.
It is expected that companies from 30 countries will take part in the activity, in search of business opportunities with local businesses and the region.
Not fearing free trade, lowering tariffs and facilitating business development are some of the ingredients the Chilean export model that Central America could follow.
In an interview with Elfinancierocr.com, ProChile's director, Roberto Paiva, explained that one of the main reasons behind the success of his country's foreign trade model is the high degree of trade liberalization.Not only for having reduced tariffs, but also for"... 'having negotiated trade agreements. We have agreements with Europe and much of Asia. We don't yet have Africa.This opening not only lowers tariffs but brings us closer to the market and the business'. "
Intelligent supply chains which are able to learn what they do, and personalized services are part of the 26 trends that DHL predicts for the near future.
Amcham is calling on entrepreneurs to take part in a mission to the largest American innovation park from May 9th to 12th.
The American Chamber of Commerce and Industry (Amcham) is organizing a mission of businessmen and Panamanian officials to the Silicon Valley Business Park, in California, from 9th to 12th of May.
A company can make no mistakes at all, but if its strategy and way of thinking are not able to adapt quickly to changes in the environment, it will inevitably disappear.
EDITORIAL
Nokia's CEO said: "We didnt do anything wrong, but somehow, we lost"
Nokia was the shrimp that was ahead of the pack...
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