Ariel Banos, expert in pricing strategy, presents in this article a key aspect to consider when quoting proposals for professional services.
"... In his book "Pricing Creativity", Blair Enns exemplifies the big differences there can be in the price of professional work, using the cases of some famous logos.
In 1971, in the early days of his company, Nike CEO Phil Knight paid a design student named Carolyn Davidson the sum of US$ 35 (about US$ 200 at today's values) to create the "swoosh" logo. We are talking about the mythical logo that still identifies the Nike brand today.
Fifteen months after the beginning of the health and economic crisis, Guatemala, Honduras and Nicaragua are the economies in the region with the highest inflation rates, a behavior that was influenced by increases in fuel and transportation costs.
In the second quarter of 2020, a period in which the countries of the region were going through a severe economic crisis caused by the Covid-19 outbreak, inflation levels were low and in some economies negative variations were reported.
In September, price increases were more pronounced for vegetable oils and cereals, and for dairy products prices remained stable, while sugar and meat prices fell from their August levels.
The United Nations Food and Agriculture Organization (FAO) reported that in September 2020 the food price index averaged 97.9 points, i.e., 2% more than in August and already 4.6% above its value a year ago.
Explained by the uncertainty reported in the markets due to covid-19 disease, in June 2020 the global food price index registered a 2% variation from the previous month.
The Food and Agriculture Organization of the United Nations (FAO) reported that due to market uncertainty caused by covid-19 disease, prices of vegetable oils, sugar and dairy products rebounded to their highest level in several months after sharp declines in May, while in the cereals and meat markets most prices came under downward pressure.
In Guatemala since April 12, interactions in the digital environment associated with the purchase of vehicles has rebounded; however, in April and May, prices of cars and pickups grew more slowly compared to the number reportes on the first quarter of the year.
Through a system that monitors in real time changes in price levels, interests and consumer preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Discounts and offers, increase in the price level generally and the rise in operating costs due to new health and safety protocols are the main threats to the profitability of companies in this new commercial reality.
Given this context of economic and health crisis, which derives from the outbreak of covid-19 at the global level, Ariel Baños, a specialist in price management and founder of Fijaciondeprecios.com, explains what are the main threats that could affect the profitability levels of companies, and details some strategies that could be applied to mitigate the adverse effects.
After the Economic Activity Confidence Index reported a 19% drop in March 2020, in April the situation worsened with a -43% year-on-year variation, a drop that agrees with the advance of the health crisis in the country.
In April 2020, the level of the Economic Activity Confidence Index stood at 32.64 points, 43.25% lower than that recorded in March 2020 (57.52 points) and fell by 26.83% compared to April 2019 (44.61 points), reported the Bank of Guatemala.
In Guatemala, between January and February of this year, the price of 22-gauge steel sheet fell 2%, and the price of rustic pine formwork wood increased 2%.
The Price Index of Construction Materials -IPMC-, prepared by the National Institute of Statistics (INE), measures the price variations of the eighty-nine (89) materials and services that make up the representative basket of inputs used in the construction activity, using December 2018=100 as the base month.
In Guatemala, between January 2019 and the same month of this year the price of the white porcelain sink with accessories rose 5%, and the 3/8" diameter and 20" long rod was reduced 6%.
The Price Index of Construction Materials -IPMC-, carried out by the National Institute of Statistics (INE), measures the price variations of the eighty-nine (89) materials and services that make up the representative basket of inputs used in the construction activity, using December 2018=100 as the base month.
Up to January this year, the FAO food price index rose by 11% compared to the same month in 2019, explained by the increase in the prices of meat, dairy products, vegetable oils and sugar.
From FAO's monthly report:
» The FAO Food Price Index* (FFPI) averaged 182.5 points in January 2020, up 1.3 points (0.7 percent) from December 2019 and 11.3 percent higher than the same month last year.
In Guatemala, between January and December of last year the price of 16 gauge steel wire rose 16%, and that of structural galvanized steel sheet, die-cut, 26 gauge, was reduced by 5%.
The Price Index of Construction Materials -IPMC-, prepared by the National Institute of Statistics (INE), measures the variations of the prices of the eighty-nine (89) materials and services that integrate the representative basket of inputs used in the construction activity, using as base month December 2018=100.
As of December last year, the FAO food price index was up 13% over the same month in 2018, explained by rising prices of meat, dairy products, vegetable oils and sugar.
From the monthly report of the FAO:
» The FAO Food Price Index* (FFPI) averaged 181.7 points in December 2019, up 4.4 points (2.5 percent) from November, marking the third month of consecutive increase.
During December 2019, the CPI registered a 3.4% variation with respect to the same month of the previous year, an inflationary rhythm higher than the 2.3% reported at the end of 2018.
The most important inflation levels of December 2019 are the following: a monthly inflation of 0.60% was registered, an inflationary rhythm of 3.41% and an accumulated inflation of 3.41%, informed the National Statistics Institute (INE).
In Guatemala, between January and November of last year, the price of 3/8" diameter, corrugated, legitimate iron rod fell 9%, and that of structural galvanized steel sheet, die-cut, 26 gauge, fell 5%.
The Price Index of Construction Materials -IPMC-, prepared by the National Institute of Statistics (INE), measures the price variations of the eighty-nine (89) materials and services that make up the representative basket of inputs used in the construction activity, using December 2018=100 as the base month.
During November, the CPI registered a 2.9% variation with respect to the same month of 2018, an inflationary rhythm higher than the 4.2% rate reported in October.
The most important inflation levels in November 2019 are as follows: 0.44% monthly inflation, 2.92% inflation and 2.79% accumulated inflation, according to the National Statistics Institute (INE).