Mobility data analytics are transforming the way commercial strategies are defined in the retail business, and supermarket chains are no exception.
Understanding what consumers think, what they want and what they do is critical for companies in the retail sector. This is where Big Data tools play an important role, as it is possible to measure the affluence at a location and customer behavior, among other aspects. With this information, it is possible to model the performance of points of sale and estimate the turnover of competitors or potential locations.
The process of data monetization, a concept that until recently was present only in conversations between technology experts, is now one of the recurring topics in strategic meetings at the management level in companies.
What is Data Monetization?
The concept of data monetization refers to the process of extracting, cleaning and analyzing the millions of data generated within a company, with the purpose of obtaining a benefit or economic value. This value can range from using the information to create performance indicators of the company's own business and use them to optimize processes and make better strategic decisions, use it as input in the creation of other products or services, market it to third parties, share it with business partners, among others.
Location choice has become a critical point in the success or failure of any industry, as it has a great impact on the company's overall risk, as well as on transportation, logistics, salaries, rents and raw materials costs, among others.
Where to locate industrial facilities is one of the most important strategic decisions that companies must make.
Through geospatial data analysis techniques, CentralAmericaData carried out an analysis of five Walmart distribution centers in Florida, United States, with the aim of identifying patterns in the supply chains of these five centers and their relationships with commercial establishments and other logistics complexes in the State.
Through this analysis, whose objective is to show how geospatial data science techniques can be applied to solve problems in the logistics sector, the existing relationships between Walmartdistribution centers and their supply sites were identified and characterized, so that different large commercial chains can evaluate and at the same time improve processes in their respective supply chains.
During 2020, 32 environmental impact studies were presented in Central American countries to build and expand industrial plants, with Costa Rica accounting for 69% of the estimated investment.
The interactive platform "Construction in Central America", from CentralAmericaData's Business Intelligence Area, provides an updated list of public and private constructionprojects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
Salvadoran businessmen expect that at a local level the food, plastics and textile sectors will be the most affected by the increase in the prices of some raw materials and the prices of maritime freight.
This phenomenon has been announced for weeks. At the beginning of March, CentralAmericaData reported that due to the imbalance faced by world trade flows, shipping lines have changed their routes and prefer to move empty containers to Asia, a situation that generates shortages and causes increases in freight rates and raw material prices.
In Costa Rica, of the total number of exporters whose majority of shipments are in the metal-mechanics, electrical and electronics or plastics sectors, 25% meet a profile of potential participation in global value chains.
An analysis prepared by the Foreign Trade Promotion Agency of Costa Rica (Procomer) explains that "... the 3 sectors agree in selling their products to at least 6 main GVCs: construction (25% of companies), agriculture (23%) trade (20%), food (11%), electronic components and telecommunications (10%) and medical industry (9%)."
Kimberly-Clark is investing in the purchase of machinery with new technology and the refurbishment of its toilet paper and napkin production plant, which operates in the municipality of San Juan Opico, El Salvador.
The investment will focus on renovating the 13,164-square-meter operating facility. With this investment, the company expects to increase the production capacity of its Scott and Kleenex lines by 30%.
Because in this context of new commercial reality the sales of alcohol, fertilizers, soaps, detergents and chemical and pharmaceutical products have increased, the productive activity of the Central American industrial sector has been dynamized.
According to figures from the Bank of Guatemala, during the III Quarter of 2020 the Guatemalan Gross Domestic Product reported -2% year-on-year variation, a behavior that contrasts with the evolution of the manufacturing industry, which for the period in question registered a 3% increase in its production.
Due to changes in people's habits, energy consumption in commercial establishments, offices and industrial complexes has decreased, contrasting with the rise in demand in residential areas.
The quarantines and restrictions on mobility that Central America has experienced due to the covid-19 outbreak and the latent risk of contagion, has caused radical changes in the region's electricity market.
Although the sector keeps its operations alive thanks to the packaging they produce for the food and cleaning industry, there is uncertainty among entrepreneurs as the demand for bags, brushes, tableware, furniture and other products has contracted.
As a result of the home quarantines that were decreed in the countries of the region in March 2020 due to covid-19, the outlook for the plastics industry fluctuates between optimism and uncertainty in market behavior.
IDB Invest granted an $8 million loan to American Industrial Park, owner of an industrial park in El Salvador, to invest in expansion works and the installation of a photovoltaic park for self-powered electricity generation.
The financing, with an 11-year term, will enable American Industrial Park (AIP) to maintain its competitiveness over the medium term by expanding its 17,000 square meter industrial roof. This will enhance the development of this new industrial area, reported BID Invest, a member of the IDB Group.
Arguing that the number of infections and deaths is increasing quickly because of the spread of covid-19, President Bukele decided to postpone the entry into force of the second phase until July 21.
Initially, the second phase of the economic reopening process was scheduled to begin on July 7, and would include the reactivation of the plastic, paper, cardboard and footwear industries, as well as call centers, restaurants and mass transportation.
For the time that the State of Emergency is in effect, the authorities ordered the paralysis of the activities of the production plant of the company ADOC, located in Montecarmelo, Soyapango.
On May 14, the company faced an inspection by the Ministry of Labor, in which seven inspectors, escorted by agents of the National Civil Police, a contingent of soldiers from the Armed Forces and reporters, demanded to verify the working conditions in the production of supplies for the emergency, the company reported.
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