Footfall analytics helps to make critical operational and strategic decisions for any type of business, improving conversion rates, maximizing sales, optimizing costs and increasing brand positioning.
Thanks to mobility data, retailers can get a deeper insight into their business by analyzing changes in sales volumes and the consequences of fluctuations in footfall levels inside and outside stores. At the same time, they can measure the effectiveness of marketing campaigns, providing a clearer picture of what really works for a target audience.
After the year 2017 provided the sector with income of $840 million, 31% more than in 2016, the union has carried out a new review and plans to generate up to $900 million this year.
Between January and September 2016 the Central American countries imported a monthly average of $11 million worth of new tires for light vehicles.
Figures from the information system on the tire market in Central America complied by the Business Intelligence Unit at CentralAmericaData: [Figure caption = "Click to interact with graphics"]
Suppliers and representatives from local hotels and Central Americans will be gathering together in Managua on October 21st to participate in conferences and business appointments.
As a result of tourism growth and increased demand for these services the first edition of the Feria de Nicaragua will be held in the convention center of the Crowne Plaza hotel. Over 150 suppliers and 300 hotel owners are expected to attend.
In the first five months of the year the country received 42,000 more tourists than in the same period in 2013.
Confirming the upward trend in the flow of tourists coming to Nicaragua, in the first five months of the year alone 545,174 tourists visited, 8.3% more than in the same period in 2013, when the figure was 503,077.
The executive president of the Nicaraguan Tourism Institute, Mayra Salinas said in an article on Elnuevodiario.com.ni that "... between 2007 and 2013, the number of tourists visiting Nicaragua grew by 65%."
An international airport with a 1500 meter long runway will allow for the direct arrival of international high-end tourism to the island resort of Guacalito.
With an investment of $12 million, the new airfield will have all the services of an international terminal, such as a control tower, main building, waiting room, and customs and immigration offices.
The average expenditure of 1.27 million tourists who visited the country in 2013 amounted to $41 per day, while for South Americans the figure was $71.
In 2013 the number of tourists visiting Nicaragua increased by 3.3% compared to 2012, when the country received 1.23 million visitors. Of the total amount in 2013, 23.7% were from North America; 6.5% from Europe; 2.1% from South America and 2.2% from other parts of the world.
In the first two months of 2014 the country had 227,812 visitors, 7.6% more than in the same period in 2013.
The executive president of the Nicaraguan Tourism Institute, Mayra Salinas, highlighted tourism growth of 7.2 %, exceeding by 3% the 4% expected in Central America in 2014.
"The vast majority of tourists came by land, mainly through Costa Rica, and through Managua International Airport, while 8,796 did so via cruises, she added. "
On March 29th and 30th tourism companies from 10 countries will be taking part in business meetings with local companies.
Tourism businesses from Argentina, Brazil, Canada, Costa Rica, Chile, El Salvador, the USA, Guatemala, Panama and Venezuela will gather together on 29th and 30th of March in Nicaragua, where the Central American nation's second summer tourism fair will be held.
In 2013 the isthmus received 4.2% more tourists than in 2012, whereas global tourism traffic grew by 5%.
The visible recovery of the tourism industry in Central America is not as strong as in the rest of the world.
In the latest data on the tourism sector in 2013 presented by the World Tourism Organization (UNWTO), Central America appears below the average percentage of worldwide tourism growth, with 4.2%.
With an eye on providing medical tourism services to the market in the United States, Nicaragua project revenues of $27 million for this sector in 2020.
According to a study by Calvet & Asociados, the most developed country in the region in this sector is Costa Rica, where 100,000 American tourists arrive each year to recieve medical and preventive treatments, generating revenues of $300 million.
Mexico, Spain and Poland are looking to position themselves as medical tourism destinations competing with the traditional ones such as India, Thailand, Brazil and Turkey.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
Besides traditional competitors such as India, Thailand, Brazil and Turkey, new international players such as Mexico, Spain and Poland are now seeking to position themselves as medical tourism destinations. On the one hand is Poland, which through a government program is trying to promote itself as a good country in which to find health treatment, rehabilitation, diagnosis and aesthetics services and, through its participation in three consecutive fairs (Miami 2012, Moscow and Monaco in March 2013), has managed to be taken into account by the experts as a new player in this market.
During the first five months of 2013, 526,443 tourists entered the country while during the same period in 2012 the figure was 483,105
Mayra Salinas, chief executive of the Nicaraguan Institute of Tourism (Intur), said that of those 526,443 visitors, 503,077 were tourists and 23,366 were cruisers and day trippers. Figures from the Central Bank of Nicaragua (BCN) reveal that between January and March the arrival of travelers contributed $107 million to the country.
The momentum in this sector needs more services and port infrastructure in order to consolidate and join the global growth of this industry.
The region needs to improve port infrastructure in order to be able to receive the new boats which are becoming bigger and bigger and with this take advantage of the 20% growth that is projected in the next season.
The reduction to $25,000 on the minimum amount of investment required to enjoy tax exemptions opens up opportunities in a rising tourism sector.
Previously, small and medium enterprises in Nicaragua had to invest a minimum of $50,000 in order to qualify for tax benefits, but from this year the minimum investment has been lowered to $25,000.
This has been made possible thanks to the entry into force in January of the "Concertación Tributaria" tax law (LTC by its initials in Spanish), which also reforms the tax applied to imports of aircraft and vessels, among other things.
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