Footfall analytics helps to make critical operational and strategic decisions for any type of business, improving conversion rates, maximizing sales, optimizing costs and increasing brand positioning.
Thanks to mobility data, retailers can get a deeper insight into their business by analyzing changes in sales volumes and the consequences of fluctuations in footfall levels inside and outside stores. At the same time, they can measure the effectiveness of marketing campaigns, providing a clearer picture of what really works for a target audience.
During 2019, tourist arrivals to Guatemala increased 6% over the previous year; however, the average stay decreased slightly, from 6.63 days in 2018 to 6.56 days in 2019.
Figures from the Guatemalan Tourism Institute (INGUAT) show that in 2019 2,559,599 tourists entered the country, a figure 6% higher than the 2,405,902 visitors reported in 2018.
Salvadoran authorities estimate that the income left by tourists who visited the country last year reached $1.777 billion, 16% more than that registered in 2018.
Estimates made by the Ministry of Tourism (MITUR) indicate that between 2018 and 2019 the number of tourists visiting El Salvador increased by nearly 4% from 2.5 million to 2.6 million.
From January to June of this year, 3.57 million tourists arrived in the Dominican Republic, 4% more than the figure reported for the same period in 2018.
In the January-June period of this year, 64% of visitors arrived from North America, 21% from Europe, 12% from South America, 4% from Central America and the Caribbean and the remaining 0.3% from Asia and the rest of the world, reported the Central Bank of the Dominican Republic (BCRD).
Ensuring the resources of the Mixed Fund for Tourism Promotion and the formalization of the administration of the Amador Convention Center are actions that the business sector of Panama proposes to the new authorities to reactivate the activity of the sector.
Greater air connectivity is one of the factors that explains the increase in income generated from tourism activities in the first quarter in Costa Rica, when $1.182 billion was reported.
The travel category, in the exports section of the Balance of Payments, is composed mostly of the expense of foreigners who arrive for holiday trips, and the increase reported in the first quarter, which is the high season, is attributed to good promotion of the country and better air connectivity.
Between the first quarter of 2017 and the same period in 2018, the number of visitors that arrived in the country registered a slight decrease of 1.4%, but the overall expenditure made by them increased by 2.7%.
According to sector's figures, between the first quarter of 2017 and the same period of this year the number of tourists fell from 734,000 to 723,000, and the currencies received registered a slight increase, going from $302 million to $310 million.
For the 2017-2018 season, the arrival of 165,000 tourists on board 120 cruise ships is expected, which will represent an increase of 33% over the previous period.
The general director of the Guatemalan Tourism Institute (Inguat), Jorge Mario Chajon, stated that "...the current cruise season that began in September and will end next August, will be the best ever in Guatemala, both terms of the arrival of vessels, as well as the number of cruise passengers and the projected foreign exchange income. 'A total of 120 cruises will arrive during the season, which is 25% more than last year'."
Visits by foreigners to undergo medical procedures in Costa Rica last year generated $437 million, 5% more than was registered in 2016.
According to figures from the Central Bank of Costa Rica, medical tourism revenues have shown sustained growth, as in 2015, 2016 and 2017 there were reports of increases in relation to each of the preceding years of 9%, 16% and 5% respectively.
Following 2017's 5% increase in the arrival of foreign tourists, the authorities foresee an increase of 6% for this year.
Regarding the figures on domestic tourism, authorities in the sector estimate that last year this item generated an economic spillover of about $2.122 million, an amount that they aim to exceed in 2018.
Last year, 2.3 million tourists arrived in the country, spending $715 million, 3% more than in 2016.
The Central Bank of Honduras reported that "...In the fourth quarter of 2017, spending by non-resident travelers in the country totaled US $714.8 million (54.2% of total service exports), 3.1% more than last year."
After the year 2017 provided the sector with income of $840 million, 31% more than in 2016, the union has carried out a new review and plans to generate up to $900 million this year.
Authorities estimate that this year the number of visitors that will come to the country will be 2.2 million, 4% more than the flow of tourists registered last year.
Following an 11% tourist increase between 2016 and 2017, representatives from the Guatemalan Institute of Tourism (Inguat) project that this year the number of visitors will reach 2 million 197 thousand, a figure that is 4% more than the 2 million 119 thousand reported last year.
It has been estimated that 2017 closed with the arrival of 2.1 million visitors to the country, 11% more than in the previous year, and foreign currency generated of more than $1.2 billion.
The Guatemalan Tourism Institute also stressed that this is the best cruise season in the history of the country, which will see 122 dockings.
From January to October 2017, tourist spending grew by only 1.6% compared to the same period in 2016, significantly lower than the 13% recorded between 2015 and 2016.
According to figures from the Office of the Comptroller General of the Republic, during the first ten months of the year tourists who arrived in the country spent $3.798 billion, an amount that exceeds by $60 million the $3.738 billion registered in the same period in 2016.