During the last few weeks in the digital environment, interest in laptops and notebooks has been increasing in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
At a Latin American level, the Peruvian market is the fifth with the greatest demand for professionals in the IT area, with a deficit of 17 thousand people, being the financial sector one of the activities with the greatest need for solutions.
Peru has established a financial structure made up of 16 private and 4 state-owned banks, as well as a dozen other credit profiles. Banking is one of the main clients for the local technological offer and around which an ecosystem of Fintech companies and platforms for E-commerce has been developed.
In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
The current business scenario ended up breaking down several barriers, and now there are more customers who demand the online services of financial institutions, which are challenged to facilitate digital processes and in turn apply strict security standards.
In the last four months, in most Central American cities, bank clients have moved away from the bank's service points, because between the home quarantines decreed due to the spread of covid-19 and the preference to avoid attending places where large numbers of people can congregate, consumers are choosing to look for ways to carry out transactions digitally.
In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.
Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Hugo App, a platform for home delivery services, is one of the companies that accelerated its growth due to the mobility restrictions that have been decreed in the countries of the region because of the health crisis.
In order to contain the spread of covid-19, governments in Central America have decreed mandatory quarantines and restricted the movement of consumers at certain times. Faced with this new commercial reality, companies dedicated to home delivery of products have increased their income considerably.
Logistics, banking, tourism and education are some of the sectors in Panama that need to modernize their computer systems, which generates business opportunities for developers of technological solutions.
According to a study prepared by the Foreign Trade Promoter (Procomer), Panama's ICT market exceeds $1.5 billion per year as a contribution to the Gross Domestic Product (GDP).
The new commercial reality in which online shopping and changes in consumer habits have forced companies to rethink their sales strategies, so it is essential to understand how people behave in the digital environment.
The report "Internet in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData, provides the most updated data on the presence of Internet users in the region, users by gender, educational level and other details. In addition to the behavior of the uses in each country and the channel where they connect.
Because of the restrictions on movement decreed in Central American countries, orders in applications dedicated to home delivery have increased considerably.
The services of electronic delivery platforms such as Hugo and Uber Eats, among others, are among the few sectors that will be able to circulate in El Salvador after Nayib Bukele announced on March 21 the home quarantine, which will last 30 days.
The Central Bank of Honduras tenders the service of preventive and corrective maintenance of different computer equipment of the institution, for a two-year term.
The Central Bank of Honduras tenders the rental service of digital radio and communication repeaters for Tegucigalpa, Comayagüela, San Pedro Sula, La Ceiba and Choluteca.
Having general ideas of how a computer can look at an image and identify a stop sign, a pedestrian or a car, is fundamental for business leaders to be able to empower humans with the help of artificial intelligence.
The development of artificial intelligence tools suggests that human work will be abolished, something that could be far away, since these technological applications are for now used for the execution of specific business tasks and not for problem solving.
Applying artificial intelligence tools and complementing it with increasing the technological capabilities of employees is essential to significantly improve the performance of companies.
According to reports by Harvard Business Review, companies have been found to achieve the most significant performance improvements when humans and machines work together.
Between January and September 2019, Central America invested $38 million in imports of fiber optic cable, 18% less than in the same period in 2018, with Nicaragua and Costa Rica being the markets that registered the most significant reductions.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
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