The characterization of zones through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors.
The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business.
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it's important to know in which level you are in this process.
What is Data Maturity?
Data maturity is a measure used to determine where a company's data quality, structure, distribution, security, and analytics are in their progress.
The Secretariat of State of the Presidential Office of Honduras with the tender indicates that it requires equipment and virtual tool for meetings with a capacity of one thousand participants with live messaging service.
The National Commission of Banks and Insurance of Honduras tenders the renewal of Technical Support of TeamMate Solution for 150 Users and Migration to TeamMate+ for one year.
Honduras Government Purchase CNBS-LPN-GC-2021-006:
Imports in the sector are still rising, as in 2020 companies from Central American countries imported $541 million in laptops and similar devices, 25% more than what was registered in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket.
Today, business leaders have access to Business Intelligence solutions that are based on millions of anonymized data generated every second by cell phones, records that allow increasingly accurate estimates of the levels of affluence received by commercial establishments.
The Honduran Customs Administration tender’s maintenance and warranty services for RFID installations at the borders the country shares with Nicaragua and El Salvador.
The Secretariat of Security of Honduras tenders the supply of IT equipment for the Tutoring Unit and for the Police Headquarters located in La Puerta in San Pedro Sula, Las Vegas in Santa Barbara, Tela in Atlantida and Olanchito in Yoro.
The Ministry of Education of Nicaragua tenders the supply of all equipment and technological tools, learning software and related services for Mobile Digital Classrooms in Primary schools.
The Honduran Institute of Social Security tenders the services of an enterprise-level cloud technology platform Amazon Web Service, for a one-year term.
Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.
Nowadays, with the large volumes of data that exist, it is possible to examine absolute and relative numbers of potential customers of a shopping center or business that are in any other location.
Last year, countries in the region imported communication radios for $52 million, and Central American purchases from Mexican companies increased by 79% compared to what was reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Defining a technological agenda that includes the development of online sales channels, digital marketing and improvement of processes and operations is essential for companies to meet the challenges they must overcome to compete in the new commercial reality.
Technology specialists agree that companies should focus on reinventing the role of technology in business. Strategies should be aimed at ensuring that the functionalities of technological tools are focused on making the company grow and not just on fulfilling basic tasks.
The Secretariat of National Defense of Honduras tenders the satellite signal upload services of the Armed Forces TV Channel, data link and Internet and insertion of the channel in the programming grid.
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
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