By 2021, purchases of communication radios reached $69 million in Central America, with Nicaragua being the main importer in the Central American region for $15 million, the largest supplier was China with 37% of total sales, representing $25 million.
Figures from the Trade Intelligence Units of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
International tender to provide cloud infrastructure construction services to store survey data, at Empresa Nacional de Energia Electrica de Honduras.
Government of Honduras procurement LED-PEEE-042-LPI-S-:
"Empresa Nacional de Energia Electrica through the IDB Project Management Unit, bid different virtual services, which will be required for 36 months. Some of the technical specifications of the services are as follows:
Location Intelligence is transforming the way brands communicate with their current and potential customers, maximizing marketing campaigns and optimizing costs.
Location analytics leverages and enhances marketing campaigns by providing faster and deeper insights to your customers.
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors.
The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business.
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it's important to know in which level you are in this process.
What is Data Maturity?
Data maturity is a measure used to determine where a company's data quality, structure, distribution, security, and analytics are in their progress.
Imports in the sector are still rising, as in 2020 companies from Central American countries imported $541 million in laptops and similar devices, 25% more than what was registered in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket.
Today, business leaders have access to Business Intelligence solutions that are based on millions of anonymized data generated every second by cell phones, records that allow increasingly accurate estimates of the levels of affluence received by commercial establishments.
The Secretariat of Security of Honduras tenders the supply of IT equipment for the Tutoring Unit and for the Police Headquarters located in La Puerta in San Pedro Sula, Las Vegas in Santa Barbara, Tela in Atlantida and Olanchito in Yoro.
Government of Honduras Purchase PCCMB-366-LPI-B-2021:
The Ministry of Education of Nicaragua tenders the supply of all equipment and technological tools, learning software and related services for Mobile Digital Classrooms in Primary schools.
Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.
Nowadays, with the large volumes of data that exist, it is possible to examine absolute and relative numbers of potential customers of a shopping center or business that are in any other location.
Last year, countries in the region imported communication radios for $52 million, and Central American purchases from Mexican companies increased by 79% compared to what was reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Defining a technological agenda that includes the development of online sales channels, digital marketing and improvement of processes and operations is essential for companies to meet the challenges they must overcome to compete in the new commercial reality.
Technology specialists agree that companies should focus on reinventing the role of technology in business.
The Secretariat of National Defense of Honduras tenders the satellite signal upload services of the Armed Forces TV Channel, data link and Internet and insertion of the channel in the programming grid.
Government of Honduras Purchase No. LPN-002-2021-SDN:
"The basic procedures for the Satellite Signal Upload and data and internet link with a bandwidth of 30 megabits, signal insertion and TV-HD for the channel Fuerzas Armadas TV are tendered.
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
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