Mobility analysis and geomarketing techniques have become key factors in the real estate investment process.
In the process of searching and selecting areas for the acquisition of a property for real estate development, investors focus on finding those with the highest expected return on investment. This process, which until now was done using traditional financial and feasibility studies, has now become incredibly simple with mobility analytics and location intelligence based on Big Data.
With Big Data management techniques, companies can optimize their strategic business planning, by taking advantage of market and companies' data.
Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making for better strategic planning, determine which market niches of their products, are growing or shrinking, obtain traffic data of their stores or website, determining where they come from, what kind of devices they use, dwell time, and foot traffic patterns to help analyze which promotions and efforts are successfully driving their business.
Whether it is a restaurant, a coffee shop, a hotel, a supermarket, or an auto parts store, location is, if not the most important, one of the most decisive factors in determining the success or failure of a business.
Real estate companies, restaurants and retail chains know better than anyone how valuable and decisive it is for the success of a business to find the best location. Technology, together with the new Big Data analysis methodologies, now allow to simplify part of this complex process of location selection, analyzing in detail the pedestrian flow in each location.
Adapting spaces in the restaurant area, selling themselves to tourists as a clean and safe establishment, are some of the strategies that hotel sector businessmen plan to apply in order to adjust to the new commercial reality resulting from the health emergency.
The spread of covid-19 has forced health authorities to restrict the mobility of people and to close several establishments, with hotels being one of the most affected.
A mixed-use building in Panama, a residential tower in Guatemala and a farm for growing seafood are part of the investments announced in Central America for the beginning of the year.
The interactive system "Construction in Central America", from the Trade Intelligence Unit of CentralAmericaData, includes an up-to-date list of public and private construction projects to be developed in the coming months.
A hydroelectric plant in Guatemala, a hotel in Panama and the expansion of an industrial plant in Costa Rica are part of the investments planned for the coming months in the region.
The interactive system "Construction in Central America", from the Trade Intelligence Unit of CentralAmericaData, includes the updated list of public and private construction projects that are expected to be developed, which in just that month totaled close to $1,000 in projected investment.
Vertical housing developments in Panama and Guatemala, and the development of a mixed-use project in Costa Rica, are part of the investments planned for the coming months in the region.
The interactive system "Construction in Central America", compiled by the Trade Intelligence Unit at CentralAmericaData, includes an up to date list of public and private construction projects that are expected to be built in the coming months.
The expansion of a road in Panama, the construction of a tourist center in Costa Rica and an office-warehouse complex in Guatemala are part of the projects planned for the coming months in the region.
The interactive system "Construction in Central America", compiled by the Trade Intelligence Unit at CentralAmericaData, includes an up to date list of public and private construction projects that are expected to be built in the coming months.
From 11 to 13 June, more than 150 companies will be exhibiting their products and services at the Expo Hotels and Restaurants, which will be held at the Pedregal Events Centre.
Businessmen, chefs and collaborators from hotels, bars, restaurants, butchers, cafes, bakeries, supermarkets, catering service, spa, canteens and other businesses in the sector will come together to address issues related to market trends and new products.
The construction of two hotels in Costa Rica, two apartment towers in Guatemala and the expansion of an educational center in Panama are part of the projects planned for the coming months in the region.
The interactive platform "Construction in Central America", compiled by the Trade Intelligence Unit at CentralAmericaData, includes an up to date list of public and private construction projects to be built in the coming months.
Reducing prices to attract local tourists is the main strategy being used by Nicaraguan tourism entrepreneurs in areas such as Tola, San Juan del Sur and Ometepe Island.
In Nicaragua, the sharp drop in the flow of tourists as a result of the crisis that has been affecting the country since April has forced entrepreneurs, particularly small and medium-sized ones, to vary their strategies in order to try to generate income and sustain operations.
Due to the climate of insecurity prevailing in Nicaragua and cancelled reservations, two hotels in the city of León have announced the closure of their operations.
"As of July 15, it has been decided to completely close operations in the city of León, until there is a safer climate for tourism development," Art Collections Hotels reported in a statement.
The Mexican airline Volaris will be suspending its services as of July 1, and the luxury resort hotel Mukul, in Guacalito, has announced the indefinite closure of its operations.
The crisis that has been going on in the country for the last month continues to harm the tourism business sector.The airline Volaris reported that it will temporarily suspend services to Managua from next week, and the luxury hotel Mukul Auberge Resorts Collection, in the South Pacific, announced on Friday that it will close its operations indefinitely.
The guild of small hotels in Nicaragua says that due to the complicated situation that the country is going through, the sector has stopped contributing around $100 thousand a day, and has been forced to reduce its personnel by half.
This week an establishment affiliated with the Association of Small Hotels of Nicaragua (Hopen),announced the temporary closure of its facilities.Hotels categorized as small and medium are those that have between 5 and 50 rooms.
Last year hotel and restaurant activities in Nicaragua grew by 6% compared to 2016 and added $500 million to the GDP, which represents 4% of the total production.
According to figures from the Central Bank of Nicaragua, last year the activities of hotels and restaurants "... grew by 7%, favored by an increase in the arrival of visitors from abroad and an increase in arrivals of cruise ships to the country's main ports."
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