Meeting the demands of consumers who increasingly seek responsibility in the production chain and balancing sales between physical and digital formats are part of the challenges faced by businesses in Panama.
The CEO and president of Grupo Rey, Hernán Muntaner, points out that globally the sales of modern channels such as hypermarkets and supermarkets are decreasing, giving way to other forms such as online channels and discount stores.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...