From nine days before and five days after the closure of the event, ownership of the competitor’s image rights belongs to the International Olympic Committee.
In addition to the hazards of sponsoring people or activities, such as poor sports performances or inappropriate social behaviour, in the case of Olympic competitors it also has to be taken into consideration that "promotions with the athletes, the use of symbols and references to the competition for commercial purposes are highly regulated by international treaties", notes an article by Sergio Morales Chavarria in Elfinancierocr.com.