What to consume, what to stop consuming, which habits to adopt to improve health and to which lines of expenditure to invest more financial resources, are some of the questions that consumers in Central America are asking in the context of the new normal.
The covid-19 outbreak generated a revolution in the markets of Central America and its different economic sectors. In this scenario of health crisis, healthy foods and products used for the general well-being of people have gained importance.
Foods whose properties and benefits are well defined, and are produced by companies with sustainable practices, have the greatest potential to gain ground in a market that has been rapidly transformed.
Although in recent weeks’ e-commerce and analysis of how consumers buy in times of quarantine has occupied most companies, there are other trends that could define the food market, once the most critical phases of the covid-19 outbreak are over.
From January to September 2019, Central American exports of vegetables totaled $159 million, 21% more than reported in the same period in 2018, a rise that is explained by the behavior of sales to companies in the United States.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
The world market for fresh and processed organic foods is one of the most dynamic today, with coffee, vegetables and tropical fruits being some of the products with the greatest business opportunities.
According to a study prepared by the Promotora de Comercio Exterior (Procomer), Switzerland is the market where the highest expenditure on organic food per person is reported, since it is estimated that consumption amounts to $325 per capita per year.
Because there are customers who demand gluten-free food, vegan food or dishes that adapt to the ketogenic diet, companies in Costa Rica can exploit new market niches.
The number of consumers who demand specialized food is rising in the Costa Rican market, so some restaurants have changed their menus to meet the demands of customers.
In Costa Rica, 15% of consumers show interest in seafood, and about 40% of them are between 31 and 45 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on the characteristics of people who show interest in different types of food.
The first foreign sale of the fruits was carried out by the company Melones de la Península, which sent 1,500 kilos to Europe by air and 10,000 kilos by sea.
After the organization Kiwa BCS Limitada granted the certification of organic product, in a first stage Melones de la Península exported 1,500 kilos during two weeks, by air, between both varieties (melon-yellow honey dew and watermelon-quetzali), as well as approximately 10 thousand kilos by sea in the same period.
The European country represents a market of 10 million inhabitants and its per capita expenditure on fruits and vegetables reaches $500 million per year, one of the highest in this category.
Procomer Costa Rica's "Fresh and Processed Foods in Portugal" study shows that in 2018, food spending in Portugal, including alcoholic beverages, reached $3,132 per capita, 20% of total consumption spending.
In order to successfully market fresh food, in addition to an attractive presentation to the market, good logistical performance is essential, which is expressed in terms of freshness, availability, and reasonably low logistical costs.
The fresh food sector is booming within the general food trade. For the success of its commercialization, besides an attractive presentation for the market and being able to offer a wide variety of products, also a good logistic performance is very important, which is expressed in terms of freshness, availability, and reasonably low logistic costs.
Last year exports of 17 types of fruits, vegetables and organic grains may registered a 4% increase compared to 2016.
In the last ten years, the number of agricultural producers dedicated to the cultivation of fruits, vegetables and organic grains increased from 1,500 to 6,451, according to figures from the National Secretariat for Health and Food Safety (SENASA). Also in the last decade, it is estimated that the planted area grew from 4,400 hectares to 31 thousand hectares.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand.
The OHNE brand has 8 product lines: square bread, sweet lemon cookies with chia, chocolate with blueberries and sweet cookies with sunflower seeds, sesame sticks, empanizer, banana cake, all made without gluten, without sugar, without soy and dairy-free, ingredients that are intolerant for this market segment.
In 2016 exports of fresh and chilled vegetables from countries in the region amounted to $143 million, and sales to the US grew by 9% compared to 2015.
Figures from the information system on the Fresh or Chilled Vegetables Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
Pineapples, bananas and sugar cane represent 98% of total exports of organic products from Costa Rica to ten European Union countries.
Germany, Belgium, Denmark, Spain, the Netherlands, Italy, Latvia, France, Switzerland and the United Kingdom are the nine European markets where Costa Rica exports its organic agricultural production, mainly made up of sugar, bananas, coffee and pineapples, cocoa, papaya, guava and carambola.
Edible commodities such as fruits and vegetables are increasingly being used as natural dyes in food manufacturing processes.
From a report by PROCOMER in Costa Rica:
The call for transparency and clarity of the ingredients is becoming stronger and stronger, with the industry responding with more clean-label formulas with natural alternatives.Several studies have shown that most consumers believe it is increasingly important that the food or drinks they consume only contain natural ingredients.In order to ensure that the products concerned meet their expectations, 66% of buyers around the world will take time to critically look at the information that appears on the back of the product packaging.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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