Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models.
The correlation between foot traffic, sales, and the success of pharmacy franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
For the second quarter of 2021, the purchase of pharmaceutical products in the region was dominated by Costa Rica with $428 million, the largest supplier to the region was Germany with $167 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
With Big Data management techniques, companies can optimize their strategic business planning, by taking advantage of market and companies' data.
Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making for better strategic planning, determine which market niches of their products, are growing or shrinking, obtain traffic data of their stores or website, determining where they come from, what kind of devices they use, dwell time, and foot traffic patterns to help analyze which promotions and efforts are successfully driving their business.
"Roosevelt Hospital requires the acquisition of 428 boxes with Gram-Positive Susceptibility (GPS), with some of the following technical specifications.
Mobility analytics and location intelligence play an important role in business by helping to understand the behavioral patterns of consumers in any given zone of interest or point of sale.
Pedestrian flow analysis, location intelligence and point-of-interest categorization have revolutionized the way retail and wholesale industries implement expansion, commercial and operational strategies in the pharmaceutical sector.
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors.
The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business.
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others.
Location intelligence is revolutionizing the way companies establish, operate and expand their business.
From deciding where to locate a new store to analyzing foot traffic to gauge market competition, the use of location data is growing.
One of the key components of location intelligence is data related to points of interest (POIs). POIs indicate a specific location in an area of interest to businesses: it can be a store, a hospital, a university, or a corporate building, among others, depending on the information required for the particular target, helping companies make faster, more informed and cost-effective decisions.
Tender for the acquisition of 200 anchors for Roosvelt Hospital with immediate delivery for a supply period of twelve months, with the necessary equipment for its installation and operation.
The Caja Costarricense de Seguro Social (CCSS), requires the purchase of four million two hundred thousand disposables, sterile venoclysis equipment for the infusion of serum, the form of delivery in six dates with 700 thousand units each, starting on January 20, 2022 and the following with two months of interval.
Costa Rica Government Purchase 2021LN-000032-0001101101142:
In Nicaragua, the general procurement division of the Ministry of Health tenders the procurement of medicines, MRP and laboratories for the supply of health units with COVID-19 care.
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors.
What is it?
Foot traffic data associates people's movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile devices and sensors, providing useful information for sectors like retail, real estate, agriculture, financial services, insurance, tourism, sports, entertainment, among others.
In 2020, Guatemala acquired the largest share of veterinary vaccines in the Central American market with $15.2 million, the main seller being the United States with 35.65%, equivalent to $12.4 million in the region.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
The Guatemalan Institute of Social Security (IGSS) requires the acquisition of 9,650 linagliptin in 5 milligram coated tablets for the Gerona Medical-Surgical Specialties Outpatient Unit.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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