Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs.
Case Study: POI analysis of N1 City in Cape Town, South Africa
Any data model in Big Data must be designed and developed to meet the needs of the business, and for this, it is necessary to know the objectives and goals of the organization, so that it effectively has the necessary functionalities to facilitate the decision-making process in the company.
What is a data model applied to business?
It is a type of language, an abstract representation of information oriented to talk about the relationships that a company's data have with each other. It makes it possible to describe the type of data that exists, and all the real elements involved in a problem or situation.
During the last weeks of 2020 and the first months of 2021, interest in vitamins and supplements, measured through Internet searches and mentions in social media conversations, increased in all markets in the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short- and long-term demand trends for the different products, services, sectors and markets operating in the region.
At the end of 2020, Honduras, Nicaragua, Guatemala and El Salvador remained at the bottom of the Human Development Index ranking, while Costa Rica and Panama were better evaluated.
The report entitled The Next Frontier, Human Development and the Anthropocene, which was published on December 15, 2020 at the global level, updates the Human Development Index (HDI) that is calculated by the United Nations Development Program (UNDP).
Since April it is evident that in the Central American markets the number of Internet searches and digital interactions associated with vitamins and food supplements has been growing continuously.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
From January to March 2020, companies in the region bought vaccines for human use abroad for $28 million, and 56% of total imports were made by companies in Costa Rica and Panama.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
So far in 2020, interest in weight-loss products in Central America is on the rise, with Guatemala, El Salvador, Panama and Honduras recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Paitilla Hospital, located on 53rd Street in Panama City, is a point that is 15 minutes away by car, and has a potential market of 380 thousand consumers, of which 13% are interested in health care issues.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main hospital locations in Central America. Below is an extract of the study's findings.
In Central America more than 16 million people show interest online in cosmetics and personal care products, with fragrances, and hair and skin protection products being some of the most highly positioned terms in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
In the case of Costa Rica, a potential for internationalization has been identified in five medical service specialties: orthopedics, fertility, oncology, ophthalmology and bariatric surgery.
A study carried out by the Promotora de Comercio Exterior (Procomer) states that "On a general level of context, it was determined that in all of them (with the exception of fertility) there is evidence of experience in the care of international patients (at least in one procedure)."
Fear of the unknown and the belief that a serious problem justifies a dramatic response, pushes consumers to make panicky purchases, driven by anxiety and a willingness to calm their fears.
Following the spread of covid-19 worldwide and its declaration as a pandemic by the World Health Organization (WHO), businesses worldwide have reported a considerable increase in the products they offer, which can be explained by consumer behavior in a context such as the current one.
The closure of shopping centers, bars and discotheques, and the suspension of public transport, are some of the measures that began to take effect in the country on March 17, with the aim of containing the spread of covid-19.
The provisions are mandatory and will be in force from March 17 at 00:00 hours until March 31 this year at 24:00 hours, details the presidential agreement published in the Diario de Centroamerica.
Suspension of work for government and company workers, closure of businesses and shopping centers, as well as a ban on the operation of public transport, are some of the measures decreed in the country in view of the threat of the spread of covid-19.
Air, land and sea borders are closed throughout the country, and all sporting, cultural and social activities are cancelled, reported the Honduran presidency.
From January to November 2019, purchases of diapers and similar items made by Central American countries from companies in Mexico totaled $141 million, 9% more than reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption "Click to interact with graphics"]
In the first half of 2019, 13 environmental impact studies were presented to build hospitals, clinics and other health care centers in the countries of the region, projects valued at $280 million.
The interactive platform "Construction in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, includes an up to date list of public and private construction projects for which environmental impact studies (EIA) were submitted to the respective institutions of each country.
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