Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs.
Case Study: POI analysis of N1 City in Cape Town, South Africa
Between the first three months of 2020 and 2021, the imported value of pharmaceutical products in Central America registered a positive variation, going from $825 million to $866 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
In Guatemala, the "Parque Majadas Medical Building" project is planned, with a construction of 4.7 thousand square meters.
The interactive platform "Construction in Central America", from CentralAmericaData's Business Intelligence Area, includes an updated list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
Any data model in Big Data must be designed and developed to meet the needs of the business, and for this, it is necessary to know the objectives and goals of the organization, so that it effectively has the necessary functionalities to facilitate the decision-making process in the company.
SMC Ltd, a manufacturer of medical devices, diagnostics and pharmaceuticals, announced that it will invest in increasing its installed capacity and expanding its facilities in Zona Franca Coyol, Costa Rica.
The Costa Rican Coalition of Development Initiatives (Cinde) reported that the expansion in Costa Rica will provide additional capacity for molding, clean room assembly and general manufacturing operations.
The Guatemalan Institute of Social Security bids CT scan services for patients of the institution, who are treated at the General Hospital of Quetzaltenango.
During the last weeks of 2020 and the first months of 2021, interest in vitamins and supplements, measured through Internet searches and mentions in social media conversations, increased in all markets in the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short- and long-term demand trends for the different products, services, sectors and markets operating in the region.
At the end of 2020, Honduras, Nicaragua, Guatemala and El Salvador remained at the bottom of the Human Development Index ranking, while Costa Rica and Panama were better evaluated.
The report entitled The Next Frontier, Human Development and the Anthropocene, which was published on December 15, 2020 at the global level, updates the Human Development Index (HDI) that is calculated by the United Nations Development Program (UNDP).
In Costa Rica, the Hospital Metropolitano announced that in the next three years it will invest in the opening of four new locations and in the expansion of services in some branches that already operate.
Although no further details are provided regarding the locations of the new headquarters of the business group, directors of Grupo Montecristo, the main shareholder of Hospital Metropolitano, said that the establishments will operate inside and outside the Central Valley.
Since April it is evident that in the Central American markets the number of Internet searches and digital interactions associated with vitamins and food supplements has been growing continuously.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
From January to March 2020, companies in the region bought vaccines for human use abroad for $28 million, and 56% of total imports were made by companies in Costa Rica and Panama.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
So far in 2020, interest in weight-loss products in Central America is on the rise, with Guatemala, El Salvador, Panama and Honduras recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Paitilla Hospital, located on 53rd Street in Panama City, is a point that is 15 minutes away by car, and has a potential market of 380 thousand consumers, of which 13% are interested in health care issues.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main hospital locations in Central America. Below is an extract of the study's findings.
In Central America more than 16 million people show interest online in cosmetics and personal care products, with fragrances, and hair and skin protection products being some of the most highly positioned terms in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
In the case of Costa Rica, a potential for internationalization has been identified in five medical service specialties: orthopedics, fertility, oncology, ophthalmology and bariatric surgery.
A study carried out by the Promotora de Comercio Exterior (Procomer) states that "On a general level of context, it was determined that in all of them (with the exception of fertility) there is evidence of experience in the care of international patients (at least in one procedure)."
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