Insecurity has meant an increase n the number of firms in the industry, and now they are focusing not only on the segment with the highest purchasing power, but on a new growing market consisting of traders and business managers.
Between $12 thousand and $40 thousand is the cost of amour plating a car in El Salvador, where growing insecurity has resulted in the emergence of a new market segment.
Upon growing insecurity and violent crime in the region, the protection offered by bullet-proof cars is sought more and more.
According to the report by Fernando Quiñónez in Siglo XXI, "The insecurity that Guatemalans perceive and that of some foreigners in their countries of origin has caused an increase in the demand for cars with the bullet-proof option."