Given the need to understand customer behavior in the digital environment, together with the urgency for companies to promote remote work, an ideal scenario has been created for the demand for cloud services to increase exponentially.
The spread of covid-19 caused a considerable change in people's habits. Remote work has become a daily routine among companies in the region, which have had to adapt to the restrictions imposed since March, when the first infections were reported.
Assessing the company's value proposition and conveying it properly, as well as adapting quickly to the current business environment to create bonds of trust with customers, are part of the challenges that brands must face to survive.
According to experts on issues related to marketing and branding, the severe home quarantines decreed by the Central American governments due to the outbreak of covid-19, has imposed new habits to consumers.
Offering more freedom of action and decision-making can generate more committed employees than an atmosphere of joy and fun.
Using happiness at work as a way of retaining human talent is being questioned.
In principle we must recognize that, given the many factors that can bring this about and personality differences, it is impossible to guarantee complete happiness for all employees in a company.
Change is so fast these days, that when a trend seems to be stabilizing, a new one arrives and replaces it. In the business world, it is vital to try to understand what will happen next.
Samuel Hourdin, Business Development director for Identity & Access Management (Gemalto, Latin America), made 10 predictions for the Online World:
If you are a businessman under 50, your strategy should already be guided by these concepts, which are no longer science fiction.
If you are older than 50, and envision the survival of your life long company, you must make the effort to understand what’s coming. “Having a clear vision of the future is fundamental for succeeding in business”.
An article published in Dinero.com shows us realities that were labeled as fantasy just 6 years ago, and how in the near future we will find people with their brain directly connected to the Internet.
The company is now assessing the feasibility of installing its 7th regional office either in Panama, Costa Rica or Puerto Rico.
Alexandre Hohagen, Google’s director for the region, made the announcement, adding that “we are analyzing this internally, to see which destination makes the most sense. I believe we will make our mind in a couple of weeks”.
It is no longer just advertising. Marketing managers must operate in an integrated manner and demonstrate return on investment for every dollar they spend.
Many examples are showing that one of the first budgets to be trimmed in these times of crisis, is marketing. Against this backdrop, the emphasis is on continue communicating with clients and not abandoning efforts in this area.
You will have no more concerns about the computer platform; others will do it for you and you will be able to focus on information management for your business.
The "cloud" concept, defined as an infrastructure and information software resource that is both dynamic and scalable, consolidates everything and makes it no longer necessary for each company to acquire and maintain the material resources and human expertise needed to ensure data processing.
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