Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
New technological tools improve logistics processes by generating visualizations that map in detail thousands of assets identifying cost trends, performance along maritime, land and air routes among others.
New technological tools, such as GIS, Big Data, mobile devices, and artificial intelligence, accumulate huge data sets within the logistics processes of any business, so using the right techniques, it is possible to improve operations and generate visualizations that can show a detailed mapping of thousands of assets worldwide, thus being able to identify cost trends, yields along maritime, land and air routes, compare historical arrival and departure times of carriers, among many others.
Geolocation systems and Big Data turn data into information that farmers and land managers can use to make more informed and timely decisions to increase productivity.
Sensors located in fields, tractors and on satellites high above farms are constantly collecting data.
Geolocation systems and Big Data are able to convert this data into information that agricultural companies can use to make more informed and timely decisions, increasing productivity, allowing to collect information on soil and plant needs to apply treatments that increase agricultural production, managing costly resources such as fertilizers, pesticides and herbicides.
Customer analytics along with Big Data tools, predictive modeling and geospatial data are used to understand consumer needs, analyze price sensitivity, and the general behavioral patterns that customers follow when choosing products or services.
The analysis of customer information offers great advantages in strategy development, as customer interactions, consumer response and behavioral patterns, among others, can be monitored and predicted.
Retail companies are already implementing Big Data and geolocation analytics tools to understand consumer mobility patterns, measure foot traffic in each store, understand the performance at their points of sale and estimate competitors’ turnover.
Big Data techniques allow the recollection of large volumes of geospatial and anonymous data from various mobile devices such as cell phones, computers, tablets, etc., making possible to generate different detailed and general analysis that help to solve any kind of business problems in any specific sector.
Geospatial construction, or "geo-construction", uses data from a wide range of focal points, such as location, population and environment, to influence the design and construction of any infrastructure in order to save, time, money and reduce waste.
GIS (Geographic Information Systems) improve the effectiveness of construction planning and design by integrating location information into a single environment.
Identifying the right location to establish a business is a fundamental part of the basic strategy of any company in all industries. Selecting the exact right area and location is crucial not only for profitability, but also to help determine whether or not the business will be successful.
Iterative analysis of transaction, facility and asset data, along with geographic data, can reveal valuable information that can help a retail business choose the right location when establishing a business. Without the right tools to manage large volumes of information and geographic information systems (GIS), a "traditional" data collection and analysis process would require a lot of time and money.
Instituto Nacional de Electrificación de Guatemala is putting out to tender a Satellite Tracking service for its fleet of vehicles, machinery, equipment and fuel storage tanks.
Guatemala Government Purchase 3179389:
"Satellite Tracking Service for the INDE's Vehicular Fleet, machinery, high-value equipment and fuel storage tanks."
The deadline for submission of bids is 24 April 2014.
Integration and developement of information technologies focused on GIS solutions for the areas of transportation, logistics, telematics, gas, energy, water, assets and security
Organization that operates in El Salvador and Guatemala
Phone: (502) 2364 1669 - (502) 2364 1753
español
3462
