Chicken, burgers, desserts, Asian and Mexican food, are some of the most demanded prepared foods under the home delivery modality in Guatemala.
Data from the company Uber Eats, dedicated to home delivery of prepared meals in the country, specify that the "Poke Bowl", containers with marinated raw fish, on a basis of rice or quinoa, along with fresh ingredients such as seaweed, cucumber or avocado, is another of the most purchased dishes by consumers who use the platform.
Costa Rica and Guatemala are leading a market in which 300 brands based on this business model already operate, 125 of which are native to the region.
Of the 300 franchises existing in the region, 125 were created by Central American companies that have adopted this business model, becoming the fourth largest market for international franchise in Latin America.
An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.
Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.
The country has become the largest market for franchising in the region, with sales of $300 million annually.
Of all the franchises operating in the country, who together generate about 525,000 direct jobs, 65 are national chains and of these, some already have a presence in other countries such as Pollo Campero, and La Holandesa among others.
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