The World Cup qualification games boost Costa Rican's consumption in various sectors such as drinks, food, clothing and technology.
However you have to know how and when to take advantage of the soccer euphoria. Gustavo Halsband, president of advertising agency HWP , believes that "... a brand or company should be aware of the circumstances that determine a change or alteration from the normal.
FIFA has decided to return to Costa Rica the organizing of the FIFA U-17, to be held from March 15 to April 14, 2014.
From a press release issued by the Costa Rican Football Federation (Fedefutbol):
After studying the new infrastructure strategy, financial commitment, projected renovations and technical reports given by the Costa Rican Football Federation (FEDEFUTBOL) and the Costa Rican government sports institutions and organizations, the International Federation of Association Football (FIFA) decided to return the hosting of the FIFA U-17 Women of 2014 to Costa Rica.
The cancellation of the FIFA U-17 Women's Football World Cup is a serious loss in many senses, but especially for the country's image and for the tourism sector in Costa Rica.
A statement from the National Chamber of Tourism (CANATUR) reads:
Country loses showcase opportunity with the change of venue for the Under 17 Women's World Cup
Government and sports officials point to "paperwork" as the culprit for the delay in construction or improvements of the stadiums required by FIFA.
On the website of the Fédération Internationale de Football Association (FIFA) it states that "Given that there have been several unanticipated delays in the construction of stadiums, FIFA, in agreement with the Costa Rican Football Federation, has had no option but to move the site of the FIFA U-17 World Cup next year. "
The country was chosen to organize the 2014 Under-17 Women's World Soccer Cup.
Organization of the event will cost $ 20 million and will be funded with money provided by FIFA, the Government and the private sector.
Of the four sites submitted for the cup, (the National Stadium in San Jose, Alejandro Morera Soto Alajuela, the Edgardo Baltodano in Liberia and Miguel Lito Pérez in Puntarenas), Liberia and Puntarenas are those which will receive major investments.
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