Fogel Group is selling its industrial refrigerators in South Africa, where it has already sent 20 containers.
The fall in demand in the traditional markets of the Guatemalan industrial refrigerators factory, Fogel Group, led the company to venture into new markets such as Tanzania, Ghana, South Africa, Argentina and Chile.
An article in Elperiodico.com.gt reported: "’If our traditional markets are contracted, we must look for other markets, and it is feasible to find them even in the circumstances where we find ourselves. It does not have to be only one geographic market, but new segments where we were not participating,' said James Tefel Farrer, manager of Fogel Group, at the conference titled ‘Strategies to Address Changes in the Global Economy and Develop Business Opportunities'."