Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.
Excel Automotriz opened a new branch in El Salvador, located at kilometer 10 of the Pan-American Highway, on the road to Santa Tecla.
The new building, called "Excel Las Ramblas", has a construction area of 2,800 square meters. In this branch the business group has sales rooms for Toyota and Kia vehicles.
After vehicle sales practically disappeared due to the decreed quarantine, the distributors in El Salvador begin to notice an incipient reactivation of the market, which is explained by the demand for units for commercial use.
Months ago CentralAmericaData predicted the behavior that is currently confirmed by vehicle distributors in El Salvador.
The business group Excel Automotriz opened a new service center of 7,600 square meters, which is located in zone 10 of the country's capital.
Company representatives reported that the facility has exhibition space, offices, workshop, sales area for new vehicles and spare parts, and a parking lot with capacity for more than 30 cars.
Excel Automotriz opened a new service center of 2 thousand square meters, at kilometer 126.5 of the highway to the Atlantic in Rio Hondo, Zacapa.
Company executives informed that in the new service center there will be maintenance and repair of vehicles, and also sell different types of spare parts.
In Guatemala, Excel Automotriz announced that it will launch four automotive parts stores, three of which will be in the metropolitan area and one in the department of Quetzaltenango.
The company announced that the sales points that will open in the metropolitan area will be in Roosevelt Road, Concepcion County and Pradera. The fourth store will be in the western part of the country, in the department of Quetzaltenango.
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