The use of geospatial data provides deep insight into the logistical, legal, and commercial relationships between corporations and facilities of different companies all over the world.
Location intelligence and foot traffic analytics have revolutionized the way in which businesses generate competitive advantages within the various business sectors, being able to infer the behavior and relationships of companies has become a reality thanks to this type of technological technique.
Location intelligence through techniques based on Big Data collects spatial data in order to improve the decisions made in logistics centers, allowing the use of location and its related data points, creating solutions and optimizing distribution routes.
This new technological tool finds its immediate application in space-dependent businesses, such as delivery and logistics companies. The data collected through infrastructure sensors, cameras and traffic mapping not only allows them to determine the best locations for their businesses, warehouses and centers, but also allows them to know why certain locations have a direct impact on the success or failure of a business.
The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics.
The supply chain crisis has resulted in restaurant chains and fast food outlets running out of key ingredients (e.g.
Several companies, especially in the retail sector, have realized that they need to challenge traditional last-mile delivery solutions in light of recent advances in technology tools.
With the help of location intelligence that gives access to aerial, satellite imagery and high-definition maps, last-mile delivery processes can evolve to the degree that drivers can avoid traffic and expedite deliveries through predictive alerts, fleet managers can focus on planning delivery routes more efficiently based on fuel costs, travel time, road tolls, etc.
COVID-19 and climate change have directly impacted the supply chains of the sectors and industries that generate the most economic output.
Unfortunately, fiction has become reality, and a global pandemic coupled with sudden climate changes have increased these problems worldwide, also due to unforeseen events in logistics routes and the exponential increase in online shopping, forcing industries to increase the load of transportation, vehicles, staff and resources in general.
New technological tools improve logistics processes by generating visualizations that map in detail thousands of assets identifying cost trends, performance along maritime, land and air routes among others.
New technological tools, such as GIS, Big Data, mobile devices, and artificial intelligence, accumulate huge data sets within the logistics processes of any business, so using the right techniques, it is possible to improve operations and generate visualizations that can show a detailed mapping of thousands of assets worldwide, thus being able to identify cost trends, yields along maritime, land and air routes, compare historical arrival and departure times of carriers, among many others.
The location of a sales point in any city in Central America can yield significantly different results, since the concentration of people on site, the expense they incur and the estimated time for home delivery in the area all have a significant influence.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers.
Locating customers and estimating their potential consumption, choosing strategic locations for distribution points and calculating product delivery times are some of the tasks that occupy companies in this context of changing consumption patterns.
Many of the changes in purchasing patterns resulting from the crisis generated by the Covid-19 virus in the region will not be temporary; several of them are here to stay.
In Costa Rica about 30% of supermarkets are in San Jose, Guatemala, the metropolitan area concentrates 45% of establishments, while in Panama, 32% are in West Panama.
An analysis of the Trade Intelligence area of CentralAmericaData provides interesting results on where they are located, who they are, if they operate independently or if they belong to a chain or business group.
The Development Bank of Latin America plans to invest jointly with the private sector and the government in building a distribution center for cargo coming out of ports.
The distribution center would serve to receive the cargo from the ports, break it down, add value, repackage it and transport it from there to its destination, according to the proposal made by the corporate vice president of Infrastructure at the Development Bank of Latin America (CAF), Juan Antonio Sosa.
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