Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale.
Location and Footfall Analytics has changed the way retailers implement marketing and commercial strategies in the fast-food restaurant franchise business.
Understanding consumers’ mobility behavioral patterns are critical for all types of restaurants. Big Data tools and spatial data play a very important role in these analyses since they make it possible to measure the foot traffic and mobility patterns of any area or point of interest.
Consumers are shifting their spending from physical stores to e-commerce, physical stores will only survive in this new environment if they reinvent their business, taking advantage of new technologies and modern analytical capabilities.
Today, there is access to significant amounts of data on consumer behavior, information on the economy of different areas, competitors' sales, and market trends. However, only a handful of forward-thinking retailers are leading the way in advanced analytics as they use location intelligence, foot traffic analytics, and predictive modeling to make smarter business decisions.
Geolocation systems and Big Data turn data into information that farmers and land managers can use to make more informed and timely decisions to increase productivity.
Sensors located in fields, tractors and on satellites high above farms are constantly collecting data.
Geolocation systems and Big Data are able to convert this data into information that agricultural companies can use to make more informed and timely decisions, increasing productivity, allowing to collect information on soil and plant needs to apply treatments that increase agricultural production, managing costly resources such as fertilizers, pesticides and herbicides.
Ministry of Tourism of the Dominican Republic for the Mystery Shopper service to evaluate the service provided by hotels and restaurants, for an amount of 120 evaluations in a period of one year.
Dominican Republic Government Purchase ITUR-CCC-LPN-2021-0001:
"Contracting of 120 mystery shopper services to be used 10 services per month.
CRM (customer relationship management) combined with Big Data is the practice of integrating big data into internal business processes with the aim of improving customer service and predicting customer behavior, finding patterns and trends to take advantage of sales opportunities, adjusting product and service offerings to increase profits among others.
This combination improves customer analysis and leads to the creation of different data models.
Instituto Costarricense de Acueductos y Alcantarillados tender’s services for a contact center for omnichannel customer service.
Costa Rican Government Purchase 2021LN-000003-0021400001:
"This contracting is required to have a Contact Center that provides Attention Services to the users of the Costa Rican Institute of Aqueducts and Sewers in a timely and reliable manner, through an Omnichannel assistance that includes the attention of incoming calls, outgoing call campaigns, attention through digital channels such as: emails, text messages, chats, social networks (Facebook, Twitter, Telegram, WhatsApp, among others), campaigns in different channels of attention and face-to-face attention of managements at the service platforms level.
In the new context of accelerated growth of e-commerce, most consumers claim to have had problems buying online, with delivery time failures and lack of service for their area being the most frequent complaints.
From June 8-12, a survey was conducted in Guatemala to measure people's perception of e-commerce, which has gained ground since Central American countries decided to decree severe household quarantines because of the covid-19 outbreak.
With the increasing use of "chatbots" used by companies to automate customer communications, in the future, companies' sales strategies will have to be aligned with people, processes and technologies.
Global companies are in a process of migration to new formats of customer service, in which robotics and machine learning systems are fundamental for the development of new communication dynamics.
The Costa Rican Electricity Institute tenders the contracting of customer services through various channels through a contact center, under the modality according to demand.
Costa Rica Government Purchase 2019LA-000006-0000400001:
"Details of the services to be contracted:
-Information service by incoming calls.
-Customer service for advertising and content.
In Panama, a Government Contact Center is tendered for services, which will provide attention through telephone calls, web chat, e-mail and other means.
Panama Government Purchase 2019-1-46-0-08-LP-003549:
"The Government Contact Center should have an Interactive Voice Response and Multiple Media Access (IVR) System and computer telephony integration (CTI) that allows agents to synchronously receive the call and record conversations for quality monitoring. Updated copies of the technical specifications of these platforms and their integration should be sent to the AIG.
With the boom in data mining and the use of algorithms to make recommendations to customers, companies are beginning to face the decision of whether to provide "human" assistance or through bots.
At a global level, several companies have opted to develop their data analysis departments, with the aim of finding suitable information to develop models that automatically make recommendations to their customers.
The service outsourcing industry in the country generated a yearly revenue of $6 million in 2008, and nine years later, the industry's revenue is close to $150 million.
Currently 45 companies operating under the free zone regime are engaged in outsourcing services in the country.This figure far exceeds that of 2007, when there were 12 companies in this sector.The incentives provided by the free zone scheme, coupled with the low labor cost demanded by these types of service centers, explain much of the growth that this market has experienced in the country.
Instituto Costarricense de Electricidad is putting out to tender telephone customer services and technological support of the customer service center level 1 and 2, for a period of one year, extendable for up to 6 years.
Costa Rica Government Purchase 2017LA-000042-0000400001:
"The Call Center services for Voice, Internet and Television services for technical support and fault reports (Level 1) will be provided at the contractor's premises within the national territory. The Call Center service for Voice IP, Internet and Television for advanced technical support and fault reports (Level 2) and support supervisors of (Level 2) will be provided in the facilities that the ICE has for this purpose.
The company TransPerfect has announced that it will be opening a contact center in Alajuela to provide interpretation and translation services at an international level.
From a press release by Transperfect:
San José, Costa Rica, May 2, 2017 – TransPerfect, the world's largest privately held provider of translation services and technology solutions for global business, today announced the opening of a new contact center in Costa Rica. The facility will seat 120 new employees, most of whom are expected to be new hires from the greater San José area.
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