Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.
Although in 2019 worldwide vehicle sales fell by 3 million units, in Guatemala distributors project that this year local sales could grow between 5% and 10%.
According to Fitch Ratings risk data, at the end of last year reported a significant drop in vehicle sales globally, a decline that was induced by the contraction of the Chinese market.
The distributors' association reports a reduction of almost 4% in new vehicle sales for the first quarter of the year compared to the same period in 2016.
Jean Pierre Devaux, executive director of the Association of Importers and Distributors of Motor Vehicles (Aidva), commented to S21.gt that between January and March of this year"...6 thousand 894 new units have been sold."