Location Intelligence is transforming the way brands communicate with their current and potential customers, maximizing marketing campaigns and optimizing costs.
Location analytics leverages and enhances marketing campaigns by providing faster and deeper insights to your customers.
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
The recent announcement of the construction of a Disney theme park in Costa Rica has been denied by the Disney Corporation itself.
EDITORIAL
The announcement by the mayor of the city of Liberia on a morning variety program was quickly replicated by various media outlets for a few hours after being denied not only by the Disney Corporation and by the supposed developer of the project, but even by the aforementioned mayor, who was not able to confirm the information.
The National Telecommunications Commission has awarded another 5 regional digital television channels completing the concessionary awards of 18 frequencies and raising a total of $5 million.
Channel 47 in zone 1 and with coverage in Francisco Morazán, was acquired by Publicaciones y Noticias S.A. (Publynsa) who offered $294,000. The auction for channel 46 was declared invalid and for 49 there were no bidders.
The National Telecommunications Commission has begun awarding various frequencies with regional coverage and some with national scope.
Channel 44, a national digital television, was awarded for $3 million to the Mexican capital company TV Azteca. This company will operate the frequency for 15 years.
The National Telecommunications Commission (Conatel) sold the frequency for channel 45 to Publicaciones y Noticias (Publynsa), at a price of $191 thousand, where the base price was $156 000. This will give regional coverage in the towns of Comayagua, Intibucá and La Paz .
Starting from very low levels, pay TV is growing in Central America, with 4.4 million subscribers foreseen by 2018.
"... In just four years between 2008 and 2012, all of the six Central American countries saw increases in the average subscription rates of pay TV from between 21.4% to 31.3% of households with televisions. Measured in nominal terms, it amounted to a net addition of nearly 1.15 million new subscribers during the period, going from 1.5 million customers at the end of 2008 to over 2.6 million by the end of 2012 .... this upward trend will continue in the medium term. Towards 2018, it is expected that over 40% of households with televisions in the region (4.4 million) will subscribe to a pay TV service, which still generates significant room for future growth. "
From 3rd to 10th September, the National Telecommunications Commission of Honduras will be holding an auction of the 36 digital television frequencies and one national one.
An announcement has been made of the publication of tender specifications; "In order to be included participants must be up to date with payments to the state, have a radio or television company and pay the bid price, which for television ranges around $123,000," noted an article in Laprensa. hn.
The National Telecommunications Commission has convened a public tender to operate a Free Television Broadcasting service in different parts of the country.
The tender conditions will be available from June 24 until July 5 at the Conatel offices operating in Tegucigalpa and San Pedro Sula for the amount of $246.
"In zone 1 five channels will be distributed, in zone 2 a total of six channels, in zone 3 three channels, in zone 4 seven channels, in zone 5 nine channels and in zone 9 six channels, totaling 36 channels," noted an article in Latribuna.hn.
According to research by the consultancy Mintel, more than two thirds (66%) of social network users say they rarely pay attention to ads on these sites.
More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions .
In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship.
Only television and radio appear to be safe from the unstoppable advance of digital media on consumer preference. Print media is suffering most from this change in trends.
As internet penetration in homes and businesses increases, consumers are changing their information consumption habits, and spending more time in front of the PC or with their phone in hand, rather than reading newspapers and print magazines.
A new law aims to regulate private advertising, sanctioning companies which advertise without prior authorization from the Ministry of Health.
Various sectors in the advertising industry, media, attorneys, consumer organizations and human rights groups are criticizing the government´s bill, reported the article by Laura Rodriguez Rojas and Ramon H. Potosme of Elnuevodiario.com.ni.