Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
In Guatemala, the rights for the transmission and reproduction of sports events of the national teams of the National Football Federation, in all its categories and modalities, are tendered.
According to the rules of the contest, the rights that comprise the transmissions by open television, cable television, and radio, produced and transmitted within the national territory. It also receives bids for the rights generated by this activity presented by the suppliers, in the forms of productions described above.
Radio frequencies will be awarded taking into consideration not only economic proposals but also communicational proposals.
Amendments to the Telecommunications Act were passed by the Legislative Assembly with the consensus of all sectors involved, according to an article in Elsalvador.com.
The amendments made to the law against money laundering exclude the media from the list of subjects required to report transactions.
With this amendment passed in the Legislative Assembly of El Salvador's, the Law Against Money and Asset Laundering will be only oblige financial institutions to report to the Finance Unit of the Attorney General cash transactions of $10 thousand or more and other formats when they are over $25,000.
The Government is proposing amending the Press Law to tax the income of the companies that own printed newspapers, keeping tax exemptions on paper and ink.
Establishing a concept of fairness and justice between taxing employers and not censorship is, according to Finance Minister Carlos Cáceres, the purpose of the proposed new tax for the companies that own printed newspapers, which until now have been exempt from income tax (ISR).
The advertising sector will have a field day with the subsidy the State will give to the parties for the election campaign.
For the elections of 2014, they will use "$125.5 million of state money for the organization of elections and subsidies to the parties", noted an article in Prensa.com.
The recent announcement of the construction of a Disney theme park in Costa Rica has been denied by the Disney Corporation itself.
EDITORIAL
The announcement by the mayor of the city of Liberia on a morning variety program was quickly replicated by various media outlets for a few hours after being denied not only by the Disney Corporation and by the supposed developer of the project, but even by the aforementioned mayor, who was not able to confirm the information.
Of all the proposals only two did not meet the requirements, resulting in their rejection. Corporación Medcom Panamá S.A. bid $35,143 for the frequency 90.9 MHz (FM)-Bocas del Toro, and $18,116 for the frequency 100.7 MHz (FM)-Darien.
The number of customers of pay TV services has increased from 15,000 six years ago to 133,000 today.
The data, provided by the National Authority of Public Services (ASEP), also indicates that ten suppliers are competing for this growing market.
Prensa.com reports that "the big jump in the number of subscribers came in 2010, when the number of subscribers exceeded 100,000 and continued to skyrocket.
The government has presented to the Legislative Assembly a draft for the Media Act on state property.
The government of President Mauricio Funes presented today to the Legislative Assembly a draft Law on Public Media which seeks to turn Televisión de El Salvador (Channel 10) and Radio Nacional de El Salvador (96.9 FM) into public media, starting from the establishment of legal and institutional framework necessary for its fully independent operation.
The National Telecommunications Commission has awarded another 5 regional digital television channels completing the concessionary awards of 18 frequencies and raising a total of $5 million.
Channel 47 in zone 1 and with coverage in Francisco Morazán, was acquired by Publicaciones y Noticias S.A. (Publynsa) who offered $294,000. The auction for channel 46 was declared invalid and for 49 there were no bidders. These two also had coverage of Francisco Morazán and the price tag was $294,000.
The National Telecommunications Commission has begun awarding various frequencies with regional coverage and some with national scope.
Channel 44, a national digital television, was awarded for $3 million to the Mexican capital company TV Azteca. This company will operate the frequency for 15 years.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
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