By 2021, purchases of communication radios reached $69 million in Central America, with Nicaragua being the main importer in the Central American region for $15 million, the largest supplier was China with 37% of total sales, representing $25 million.
Figures from the Trade Intelligence Units of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks.
What is it?
This type of analytics refers to the use of data and technology tools that help companies and marketers effectively monitor their marketing efforts to ensure that campaigns are targeted to the right audience and use the right channels for effective communication.
In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers.
What is geofencing marketing?
Geofencing marketing is based on location intelligence, which allows enterprises to connect with smartphone users in a designated geographic area through mobile applications. This tool consists of establishing virtual boundaries around a point or area of interest, which generates a trigger every time someone with a mobile device intersects with them. When this happens, a notification announcing a store, brand, service, or product is sent to that person’s mobile device. Read the full article here
International public tender to contract communications services and advertising campaign for the Energy Efficiency Education Program through radio and television spots, social media management.
Honduras Government Purchase LED-PEEE-036-LPI-S:
"The Government of Honduras through the Secretariat of State in the Office of Energy (SEN) and the Government of the Republic of China (Taiwan) under the Embassy of the Republic of China (Taiwan), carries out an international public bidding to contract communications services and advertising campaign of the Energy Efficiency Education Program, through the IDB Project Management Unit.
Location Intelligence is transforming the way brands communicate with their current and potential customers, maximizing marketing campaigns and optimizing costs.
Location analytics leverages and enhances marketing campaigns by providing faster and deeper insights to your customers.
Analytics based on Big Data allows mall operators to maximize revenues and visits by better selecting tenants, optimizing mall design, determining rents, establishing signage and advertising campaigns, etc.
New technological tools allow mall operators to measure the number of consumers spending in and out of stores, the time they spend in and out of stores, know their relative wealth index and understand visitor behavior patterns, helping to determine the best mix of stores, site infrastructure, rent price range and implement more efficient signage and advertising.
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others.
Location intelligence is revolutionizing the way companies establish, operate and expand their business.
From deciding where to locate a new store to analyzing foot traffic to gauge market competition, the use of location data is growing.
One of the key components of location intelligence is data related to points of interest (POIs). POIs indicate a specific location in an area of interest to businesses: it can be a store, a hospital, a university, or a corporate building, among others, depending on the information required for the particular target, helping companies make faster, more informed and cost-effective decisions.
Big Data together with mobility analytics and location intelligence techniques allow increasingly accurate estimates of the levels of visits received by points of sale, revealing geographic patterns of brand loyalty and market penetration.
Get to know the competition and how they behave in the market is now possible, thanks to technological tools that provide an overview of mobile device activity associated with brand locations, helping to visualize a detailed picture of consumer engagement, brand loyalty, and market share.
Consumers are shifting their spending from physical stores to e-commerce, physical stores will only survive in this new environment if they reinvent their business, taking advantage of new technologies and modern analytical capabilities.
Today, there is access to significant amounts of data on consumer behavior, information on the economy of different areas, competitors' sales, and market trends. However, only a handful of forward-thinking retailers are leading the way in advanced analytics as they use location intelligence, foot traffic analytics, and predictive modeling to make smarter business decisions.
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors.
What is it?
Foot traffic data associates people's movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile devices and sensors, providing useful information for sectors like retail, real estate, agriculture, financial services, insurance, tourism, sports, entertainment, among others.
The Instituto Nacional de Atencion Integral a la Primera Infancia (INAIPI) of the Dominican Republic requires the procurement of 5,234 tablets for the metropolitan and northern region.
Dominican Republic Government Purchase INAIPI-CCC-LPN-2021-0019:
"INAIPI requires the procurement of tablets for two regions. Some of the technical specifications of the devices are as follows:
Geolocation intelligence is accurate contextual information about the location and movement of people anywhere in the world.
The potential that this type of data has in the context of business decision making in the retail sector is invaluable. It includes demographic information about the retail outlets themselves, nearby businesses, competitor insights, customers, suppliers, among others.
The Ministry of Local Development bids services of an advertising agency for the activities of the institution, among the goods to be provided are awnings of different sizes, in addition to the rental of tables, chairs, table covers, among other equipment.
El Salvador Government Purchase LP-6/2021-MINDEL:
"The advertising services to be tendered are developed in the Metropolitan, Central, Paracentral and Eastern zones.
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