Mobility data analytics are transforming the way commercial strategies are defined in the retail business, and supermarket chains are no exception.
Understanding what consumers think, what they want and what they do is critical for companies in the retail sector. This is where Big Data tools play an important role, as it is possible to measure the affluence at a location and customer behavior, among other aspects.
More and more companies are turning to predictive analytics to optimize their processes, achieve better business results and increase their market share.
Organizations use internal predictive analytics to forecast trends, understand and predict customer behavior, improve performance and drive strategic decision making.
After the Costa Rican government announced that they are evaluating the option of lifting as of March the sanitary measure that restricts the free circulation of vehicles on weekends, the trade union of the commercial sector considers that this would be a great relief for the economy.
On Sunday night, the government informed that it is analyzing the elimination of the traffic restriction applied on weekends.
Since 2017, commercial activity in Costa Rica has been slowing down, but with the closures of businesses due to the covid-19 outbreak, between March and July of this year, sales have fallen considerably.
In this context of restrictions on movement and social distancing measures, which began in March of this year, approximately 30% of shops were reported to have closed and it is estimated that just in July, sales in the commercial sector fell by 68% compared to the same month in 2019.
Between the end of February 2020 and Easter Week, visits for shopping or recreational activities fell between 40% and 90% in Central American countries, with Panama recording the largest drop and Nicaragua the smallest.
Since the effects of the crisis generated by the spread of the covid-19 in Central America began to be felt, and more specifically, since mobility restriction measures were tightened, visits to shops in Central American countries have fallen dramatically.
Locating customers and estimating their potential consumption, choosing strategic locations for distribution points and calculating product delivery times are some of the tasks that occupy companies in this context of changing consumption patterns.
Many of the changes in purchasing patterns resulting from the crisis generated by the Covid-19 virus in the region will not be temporary; several of them are here to stay.
The fall in the automobile and construction materials sales was determinant in the increase of only 1.6%, which is forecast to close the year by companies in the commercial sector in Costa Rica.
Representatives of the Costa Rican Chamber of Commerce (CCCR) reported that expected growth for this year will be only 1.6%, significantly below the 3% average annual increases that have been reported in previous years.
Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America. At the same time, complementary services such as copies, printing are offered. Document lamination, document scanning, Internet Express and other office consumables.
At the end of 2017, the country accumulated $10,665 million from exports, 7% more than in 2016, in line with the upward trend reported since 2014.
The Costa Rica Foreign Promotion Office (Procomer) reported that "... exports of accumulated goods at the end of 2017 registered a considerable increase, adding up to $10,665 million, the highest amount in five years. This amount exceeded by 7% the exports accumulated in 2016 ($9,937 million) and was 15% higher than the average of the last four previous years ($9,235 million)."
Maquila Lama has denounced the Agricultural Industrial Cane League for "pressuring wholesale businesses to remove" the product that the importer distributes.
In a statement the company Maquila Lama says that"... for several days notices have been received from stores that sell the Mr. Maximus brand of sugar, in which it was indicated that sales representatives from LAICA have come to offer better conditions such as providing credit and transportation of the product to their outlets, among other things, with the condition that they stop selling Mr. Maximo sugar on their premises. "
The commercial potential of mobile devices continues to grow in emerging markets, where 93% of people check their phone in the first hour after waking up.
A global report by Deloitte highlights the growing business potential of mobile devices such as tablets and mobile phones, both in developed and emerging markets.
Five key elements highlighted in the report "Global mobile consumer trends: First Edition" .
The Office of Foreign Assets Control has granted a license, until December 14, 2016, to access the US financial system, and allow the sale of the companies to be managed.
The license granted by the Office of Foreign Assets Control and the US Treasury Department (OFAC) is valid until December 14 this year and authorizes the companies Importadora Maduro, Maduro Internacional and Lindo & Maduro to make arrangements for them to be bought.
The Foreign Trade Corporation of Costa Rica has officially opened its trade promotion office in Doha, in order to expand opportunities for domestic exporters.
From a statement issued by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):
Monday 9 May, the Foreign Trade Promotion Office of Costa Rica (PROCOMER) has officially opened its first trade promotion office in Doha, Qatar.
The regional trade fair for franchises 'Expofranquicias 2016', will be held on 12th and 13th of May in Costa Rica.
From a statement issued by the Chamber of Commerce of Costa Rica:
Costa Rica, March 14, 2016. More than 100 exhibiting companies and 4,000 investors from the Caribbean, North, Central and South America and Europe, will participate in the seventh version of the only regional trade fair for franchises: Expofranquicia, which will be held on 12th and 13th of May in Costa Rica with the aim of promoting the opening of new franchises in the region.
In Costa Rica the virtually monopolistic Industrial Sugar Cane Agricultural League is supporting a recent decree that protects blocking imports of sugar by forcing sugar fortification to be done it its place of origin.
EDITORIAL
A statement issued by the Industrial Sugarcane Agricultural League (LAICA) abounds in views on the relevance of sugar fortification -which nobody questions-, and on the supposed benefits that the company brings to the Costa Rican consumers, including " stable prices. "