When the health crisis began, the number of Internet searches associated with women's clothing dropped considerably in all Central American markets, but in recent months’ interest has rebounded.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
During the last few months in Central American countries the volume of searches and conversations on the Internet related to uniforms began to decrease, and by early November the trend was still downward.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In the context of the crisis in all markets of the region, the interest in formal garments collapsed, but in recent months the amount of digital consumer interactions associated with this type of clothing has begun to rebound.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demandtrends for the different products, sectors and markets operating in the region.
In the first quarter of the year, consumers were no longer interested in this type of clothing, but since April, in the digital environment, interactions associated with children's clothing have been on the rise in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
Against the backdrop of an imbalance in trade and restrictions decreed in several markets around the world, Central American companies in the garment business are operating and generating export earnings at levels that merely allow them to subsist.
Data from the Office of Textiles and Apparel, of the U.S.
In Central America, it is estimated that more than 800,000 people are interested in sports shoes and clothing in the digital environment. Reebok, Under Armour and New Balance are some of the brands that have best positioned themselves in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
The impact that the crisis will have on companies related to the textile, leather and clothing sector in Central America is estimated to be explained, to a greater extent, by the expected drop in sales of carpets and curtains.
The American clothing and accessories brand Banana Republic opened its first store on Avenida Escazú and has a 300 square meter customer service area.
AR Holdings, administrator of the franchise, reported that this is the first of several stores that the conglomerate plans to open in the coming years in the region, specifically in Guatemala, Panama and the Dominican Republic.
Following the spread of the virus globally and the suspension of some production in China, several garment companies in the region have reported increases in their orders.
The spread of the epidemic has stopped much of the economic activity of the Asian giant, which is the largest exporter of textiles in the world.
In Costa Rica, 31% of the population shows interest in jewelry, and about 72% of them are between 21 and 45 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on the characteristics and people who express interest in clothing and accessories.
From January to September last year, foreign purchases of clothing and accessories made by companies in Central America totaled $981 million, and 46% was imported from China and the United States.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
ETAfashion, dedicated to the sale of clothing, shoes and accessories, opened its second store in Costa Rica, in the Central Avenue of San Jose, in the old building of the Lehmann Bookstore.
Prior to the launch of its new store, the company operated a single sales point, which is located in the Lincoln Plaza shopping center in Moravia.
Banco de Costa Rica tenders the manufacture, distribution and supply of 33,350 institutional uniforms for customer service and administrative personnel.
The Colombian company Patprimo invested in the opening of two stores located in Curridabat and Escazú, with an estimated investment of around $800 thousand.
The South American company reported that the investment in the operation of the premises in Multiplaza Curridabat and Multiplaza Escazú totaled $800,000, and will sell clothing such as dresses, shoes, accessories, jeans, blouses, casual clothing and underwear, among other items.
Through geolocation tools and techniques for analyzing large volumes of information, the fashion firm H&M studied what users in a specific city were looking for on the Internet, in order to design a collection tailored to their preferences.
Although some think that the tools and techniques of Big Data, Artificial Intelligence and Machine Learning are only for some industries, the bet recently made by the famous fashion house H&M refutes those who use that argument, confirming that there are multiple markets and industries that are increasingly taking advantage of the great value that these tools have in optimizing processes and generating more and better business.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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