The impact that the crisis will have on companies related to the textile, leather and clothing sector in Central America is estimated to be explained, to a greater extent, by the expected drop in sales of carpets and curtains.
The American clothing and accessories brand Banana Republic opened its first store on Avenida Escazú and has a 300 square meter customer service area.
AR Holdings, administrator of the franchise, reported that this is the first of several stores that the conglomerate plans to open in the coming years in the region, specifically in Guatemala, Panama and the Dominican Republic.
Following the spread of the virus globally and the suspension of some production in China, several garment companies in the region have reported increases in their orders.
The spread of the epidemic has stopped much of the economic activity of the Asian giant, which is the largest exporter of textiles in the world.
In Costa Rica, 31% of the population shows interest in jewelry, and about 72% of them are between 21 and 45 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on the characteristics and people who express interest in clothing and accessories.
From January to September last year, foreign purchases of clothing and accessories made by companies in Central America totaled $981 million, and 46% was imported from China and the United States.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
ETAfashion, dedicated to the sale of clothing, shoes and accessories, opened its second store in Costa Rica, in the Central Avenue of San Jose, in the old building of the Lehmann Bookstore.
Prior to the launch of its new store, the company operated a single sales point, which is located in the Lincoln Plaza shopping center in Moravia.
Banco de Costa Rica tenders the manufacture, distribution and supply of 33,350 institutional uniforms for customer service and administrative personnel.
The Colombian company Patprimo invested in the opening of two stores located in Curridabat and Escazú, with an estimated investment of around $800 thousand.
The South American company reported that the investment in the operation of the premises in Multiplaza Curridabat and Multiplaza Escazú totaled $800,000, and will sell clothing such as dresses, shoes, accessories, jeans, blouses, casual clothing and underwear, among other items.
Through geolocation tools and techniques for analyzing large volumes of information, the fashion firm H&M studied what users in a specific city were looking for on the Internet, in order to design a collection tailored to their preferences.
Although some think that the tools and techniques of Big Data, Artificial Intelligence and Machine Learning are only for some industries, the bet recently made by the famous fashion house H&M refutes those who use that argument, confirming that there are multiple markets and industries that are increasingly taking advantage of the great value that these tools have in optimizing processes and generating more and better business.
Last year, imports of garments and clothing accessories made by companies in Central America totaled $1.505 million, 3% more than what was purchased in 2017.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Offering low prices, promotions and discounts similar to those found in U.S. stores, is part of the bet that AR Retail seeks to attract customers, especially millennial, in the Costa Rican clothing market.
At the beginning of 2019, AR Retail, a company dedicated to the marketing of the brands GAP, Banana Republic and Old Navy, reported that it plans to invest $6.2 million over the next few years in the start-up of nine stores in the Greater Metropolitan Area.
It is estimated that Prismar S.A., Corporación de Supermercados Unidos and Alpemusa account for around 17% of the market share in the clothing and clothing accessories business.
Data from the report "Company's Corporate System", complied by the Business Intelligence Unit at CentralAmericaData, provides details on company information based on sector, main activity, volume, imports, exports values, and other relevant data.
In Costa Rica, AR Retail company plans to invest $6.2 million in the next few years to start up nine stores in the Greater Metropolitan Area.
The company's plan to commercialize the brands GAP, Banana Republic and Old Navy, is to launch the first two stores in 2019, another three in 2020 and the remaining four in the following years.
Between January and September of 2017, Central American countries imported $977 million worth of clothing and accessories, 14% more than in the same period in 2016.
Figures from the information system on theApparel and Clothing Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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