In 2020, Central American countries spent $460 million to import bakery, pastry and biscuit products; of the total amount purchased abroad, Guatemalan, Honduran and Panamanian companies represented 62%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
In the first nine months of 2020, Central American countries allocated $327 million to import bakery, pastry and biscuit products, and purchases from companies in Peru grew 4% compared to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In recent months, it is estimated that the cost of raw materials for bread production in the Nicaraguan market has increased by about 25% and consumption has decreased by 40%, a phenomenon that is reported in the context of the economic crisis generated by the outbreak of covid-19.
Raw materials such as oils, shortening, margarine and sugar have increased their prices in this context of sanitary emergency, a situation that has put pressure on the production costs of bread producers.
Evaluating the commercial environment of each sales point of, for example, a bakery chain, is key to sizing the turnover potential of each location, a fundamental input for efficiently designing the expansion plan to compete in other micromarkets.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the bakery and pastry chains operating in Central America. Below is an extract of the study's findings.
In the first nine months of 2019, Central American countries spent $352 million on imports of bakery, pastry and cookie products, and purchases from companies in the U.S. grew 4% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In 2018, Central American countries imported $472 million worth of baked goods, pastries and cookies, and purchases from U.S. companies grew 2% from 2017.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
During the first six months of the year, Central American countries imported baked goods for $226 million, 2% less than in the same period in 2017.
Figures from the information system of the Market of Bakery, Confectionery and Biscuit Products in Central America, from the Trade Intelligence Area of CentralAmericaData:[GRAFICA caption="Click to interact with graphic"]
In the first quarter of the year, Honduras imported $24 million worth of baked goods, confectionery and biscuit products, and purchases made from companies in El Salvador grew by 11% compared to the same period in 2017.
Figures from the information system on the Market for Baked Goods, Pastry and Biscuit Products in Honduras, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In the first three months of the year, Central American countries imported $118 million worth of bakery, confectionery and biscuit products, and $49 million worth was purchased by companies in Guatemala and Honduras.
Figures from the information system on the Market for Baked Goods, Pastry and Biscuit Products in Central America, compiled by the Business Intelligence Unit at CentralAmericaData : [GRAFICA caption = "Click to interact with graph"]
Between 2016 and 2017, imports of baked goods, pastry and biscuit products in Central American countries grew by 3%, rising from $470 million to $483 million.
Figures from the information system on the Market for Baked Goods, Pastry and Biscuit Products in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Between 2015 and 2016, the value of imports of bakery, pastry and biscuit products in Central American countries grew by 4%.
Between 2015 and 2016, the value of imports of bakery, pastry and biscuit products in Central American countries grew by 4%.
Figures Information System on the Market for Bakery Products, Confectionery and Biscuits in Central Area complied by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graphic"]
From January to September 2016 Central American countries imported 163,000 tons of baked goods, biscuits and cakes, 4% more than in the same period in 2015.
Figures from the Information Systemon the Market for Baked Goods, Confectionery and Biscuits in Central America complied by the Business Intelligence Unit at CentralAmericaData:
In 2015 the region as a whole bought $454 million in baked products, confectionery and biscuits, corresponding to 214,640 tons.
Figures on Foreign Trade in Baked Products, Confectionery and Biscuits in Central America, analyzed by the Business Intelligence Unit at CentralAmericaData.com report that in 2015 Honduras led imports with $105 million, followed by Guatemala with $99 million, Panama with $76 million, Costa Rica with $66 million, Nicaragua with $58 million, and El Salvador, with $49 million.
The company with a presence in Guatemala and El Salvador will enter Honduras and Mexico on the first half of 2011.
Expansion plans include opening three new outlets in the border city of Tapachula, Mexico and the same number in Honduras.
The company executive told Elperiodico.com.gt, "... the new openings will be followed by franchised units, but only after we get to know the new markets better."
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