In markets such as North America and Western Europe, a consumer segment wants the grain to meet aspects such as ethical and sustainable sourcing, and its production process to be certified.
According to the study "Trends and Opportunities for value-added coffee exports" conducted by the Differentiated Coffees Committee of AGEXPORT, reveals how to change the strategies for marketing good quality coffee with higher value added (roasted), for the next coffee harvest of 2,019 - 2,020 and those to come.
The growth in life expectancy generates multiple market opportunities for groups of people over 50, who generally have higher budgets to spend, but are often excluded from brand messages.
According to reports from CentralAmericaData, so far in the 21st century life expectancy at birth has increased in all Central American countries. Figures show that between 2000 and 2018 in Costa Rica the indicator increased from 77 to 81 years, in Panama from 75 to 78 years, and in Honduras from 70 to 76 years.
Because the country produces only 6% of the medicines demanded, there are several business opportunities that can be explored by industry businessmen.
Currently, local manufacturers do not have the capacity to produce and supply the Panamanian market, which has generated several business opportunities for several companies.
Because private universities in the South American country have internationalization programs for their educational services, there are opportunities to attract foreign students in specific areas.
The study "Oportunidades de exportación de servicios educativos a Perú", elaborated by Procomer Costa Rica, explains that the areas with greater opportunity for the educational offer of the Costa Rican market are those in which the country is internationally recognized as sustainability as a transversal area to any area of study (architecture, fashion), agribusiness, tourism and peace.
The conflict between the U.S. and China could lead to business opportunities for companies in the region as a result of the tariff policies being implemented by the two world powers.
The trade war between the United States and China, two of the world's largest markets, is essentially about the authorities imposing tariffs on a number of products that both countries produce and sell abroad.
Customers who are guided by immediacy and technology, who are also more focused on travel than buying health or life insurance, force insurers to reinvent their processes to continue increasing their sales.
Because the population group known as the "millennials," which is made up of customers who like to keep up with the buying process and are not willing to wait, companies must transform to keep up with their sales pace.
Last year, bottled water sales in Costa Rica were estimated at $89 million and they are expected to increase up to $106 million in 2023, a behavior explained by the downward trend in the consumption of carbonated beverages.
Although companies such as Florida Ice & Farm Co (Fifco) and Coca Cola Femsa have the opportunity to grow in the Costa Rican market, they will also face competition from new entrants such as Premium Brands.
On August 27, companies from the Asian country will participate in business rounds in Tegucigalpa, and from 28 to 30 of the same month will be present at Expo Taiwan 2019, to be held in San Pedro Sula.
At least 18 Taiwanese companies are expected to participate. These companies are engaged in the manufacture and packaging of food, the production of cold roll forming machines and the manufacture of camera mirrors, among others.
The Asian giant represents a market of 1.345 million consumers and is the world's second largest importer of the agrifood sector, with $126 billion per year.
The study "Food Market in China", compiled by Procomer Costa Rica, indicates that in the Asian country 50% of agrifood imports are from the agricultural sector, in products such as soybeans (which corresponds to the main of the entire agrifood sector), barley and rice.
Building specialized docks for the auxiliary marine industry and increasing the capacity to deliver quickly by air are some of the challenges that Panama will face in the coming years.
The Panamanian economy depends heavily on the logistics sector, but currently faces new challenges because of the increasing competition from other regional players who offer better costs in managing cargo on a large scale.
Searching for home furnishings, accessories, clothing and gifts, more than 150 local and international buyers will participate in the New World Crafts Fair, to be held in Antigua on September 24 and 25.
From the Agexport statement:
AGEXPORT's Handmade Commission prepares for the 12th. Edition of the New World Crafts Fair (NWC), the most important marketing platform for handmade products from Guatemala in the region and one of the main in Latin America, which will take place on September 24 and 25, 2019 at the Hotel Casa Santo Domingo, Antigua Guatemala.
In order to grow their brands, one of the bets that restaurants in Costa Rica are making is to market their products in supermarkets.
In the Costa Rican market there are companies that have taken several years to begin the process of marketing their products in supermarkets, because they must meet multiple requirements, such as health records, labeling standards, bar codes, among others.
Because wood is being demanded for different types of use, opportunities have been identified to design and manufacture several differentiated products with high marketing potential.
According to Guatemalan businessmen in the sector, wood is no longer being used only for the manufacture of furniture or decoration of residences, but is also being demanded in corporate spaces such as offices and work environments, and in places such as retail stores, restaurants, hotels and hospitals.
Meeting the demands of consumers who increasingly seek responsibility in the production chain and balancing sales between physical and digital formats are part of the challenges faced by businesses in Panama.
The CEO and president of Grupo Rey, Hernán Muntaner, points out that globally the sales of modern channels such as hypermarkets and supermarkets are decreasing, giving way to other forms such as online channels and discount stores.
The European country represents a market of 10 million inhabitants and its per capita expenditure on fruits and vegetables reaches $500 million per year, one of the highest in this category.
Procomer Costa Rica's "Fresh and Processed Foods in Portugal" study shows that in 2018, food spending in Portugal, including alcoholic beverages, reached $3,132 per capita, 20% of total consumption spending.
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