With the increasing use of "chatbots" used by companies to automate customer communications, in the future, companies' sales strategies will have to be aligned with people, processes and technologies.
Global companies are in a process of migration to new formats of customer service, in which robotics and machine learning systems are fundamental for the development of new communication dynamics.
Raising the quality of education, eliminating excessive paperwork and generating opportunities, not threats, for people to formalize their economic activities are the main demands of the Costa Rican business sector in the run-up to 2020.
Generating more employment and strengthening the business sector while the actions of the Executive, Legislative Assembly and the Judiciary are being implemented are some of the projects outlined for the first quarter of the year, according to the Costa Rican Union of Chambers and Associations of the Private Business Sector (UCCAEP).
In the context of the economic slowdown that Costa Rica suffered for much of last year, 4 out of 10 families restricted their purchases of clothing and footwear.
Thirty-three percent of households reduced their spending on meals outside the home, and in the area of other recreation or entertainment expenses, 29% of households consulted said that during 2019 they restricted their spending, details the "2019 News Survey ", prepared by the University of Costa Rica (UCR).
In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.
Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases. Over time, buyers have confirmed their preference for looking for sales points that offer promotions and good prices, but also close to their homes or workplaces.
Taking measures to reactivate the productive sectors, make better use of public-private partnerships and boost tourism is part of what the private sector expects from the Panamanian government in the coming year.
Six months before the Cortizo administration takes office, Panama's business sector is asking it to make the decisions the economy needs to be able to continue on the path of development, and above all, not to lose competitiveness both domestically and in relation to its peers in the region, and to be able to continue to attract foreign investment.
Wishing our kind readers, a Merry Christmas and a Happy New Year, we announce that from December 24th 2019 to January 5th 2020, we will be in editorial recess.
On Monday, January 6, 2020, we will resume the publication in Spanish and English of our daily selection of news and analysis that interest Central American businessmen and professionals, and the sending of our newsletter CentralAmericaData Express, also in both languages.
Procomer, an entity that leads since 2016 the project of the Unique Investment Window in Costa Rica, says that 12 procedures related to the opening of companies and entry into the free zone regime, are already in the testing phase.
The aim of the Foreign Trade Promoter (Procomer) is to integrate in a single digital process, the more than 68 procedures that currently must be carried out in different ministries and municipalities to open and operate a business in Costa Rica.
Technology and tools for analyzing large volumes of information used by large corporations to make business decisions are also available to businessmen and small companies.
Finding the best location for a new sales point, finding the areas where potential customers move and analyzing their purchasing power and their behavior as consumers are just some of the things that can be done today with the help of new technologies.
A bill being discussed in the Costa Rican Assembly aims to accelerate and simplify the processes followed by companies when they request to be declared in a state of insolvency or bankruptcy.
Currently in the country there are two liquidation processes, which are bankruptcy and insolvency, in addition to two others in which "...the debtor makes proposals to creditors to reach a solution, which are the administration and reorganization with judicial intervention, exclusively for companies, and the preventive agreement, for companies and individuals."
For a trademark not to disappear, it is essential that it exports its goods and services, otherwise the probability of its survival after 12 years of being founded is 50% or less.
In Costa Rica, a business has a 63% probability of reaching five years of operation, in contrast to 86% for a foreign one, and the gap between both increases in time, says the report "State of the Nation in Sustainable Human Development 2019."
The Trump administration plan will be aimed at 30 countries of the continent and is called "America Crece", and consists mainly of the development of private investments, granting loans and sale of natural gas surpluses.
In Costa Rica, businessmen believe that by 2020 major steps should be taken to revive the economy and reduce unemployment, and government initiatives should focus on not hindering national production.
For the national productive sector, represented in the Unión Costarricense de Cámaras y Asociaciones del Sector Empresarial Privado (UCCAEP) (Costa Rican Union of Chambers and Associations of the Private Business Sector), during next year this government cannot fail to implement public policies that are not very effective.
The ability to identify and understand hidden patterns and correlations in large volumes of data and use them to make business decisions is becoming a strategic competition for companies for the future.
Machine learning and statistical analysis are some of the most popular techniques used today in artificial intelligence (AI) applications. Automatic learning is the AI technique for identifying hidden patterns and correlations in a large amount of data that humans cannot identify on their own, explains Brian Ka Chan, technology strategist and researcher at Smart City.
Knowing the exact location of customers and their characteristics, and in parallel analyzing the potential geographic location of each sales point, is essential for companies to take full advantage of their business strategies.
Geomarketing is a tool whose relevance has been increasing in the decision making of companies, because to define and implement strategic plans, it is necessary to have access to accurate information of the areas of influence of investments.
With the election of Alvaro Saenz Saborío as the new president of UCCAEP, the Chamber of Industries and the Chamber of Banana Growers decided to return to the largest business association in Costa Rica.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
español
3711