The COVID-19 pandemic has exponentially accelerated the growth of e-commerce, but physical stores are still far from disappearing.
Today, retail chains have accelerated their digitalization strategies by evolving omnichannel processes, trying to maintain their efficiency and generate added value without affecting their operations, as consumers' needs to interact virtually with the different points of sale have increased.
In order to identify the optimal place to establish a new business, for example, an educational center, it is key to resort to geolocation analytics and mobility analysis.
Through location intelligence solutions, it is possible to determine one or more areas where you want to establish an educational center, while mobility analysis and behavioral patterns can identify the factors that can maximize its success.
In 2020, Nicaragua was positioned as the largest exporter of Central America with $440.1 million, in addition, the main buyer of coffee was the United States with 35.53% equivalent to $832.7 million, followed by Germany with $330.1 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During 2020, Costa Rica was positioned as the largest buyer in the region with 87 million, the main selling country for this year was Mexico with 73.6 million equivalent to 30.92%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
This analysis enables real estate companies to make data-driven decisions on issues that define the success of a real estate business, from acquisitions, leasing, investments to marketing campaigns and operational processes.
Location analytics provides an unprecedented vision of the real estate market, analyzing real-time mobility data such as foot traffic, makes it possible to know the updated prices of economic areas and properties of interest, the development of construction processes, to optimize the real estate agents work routes, identify risk areas, etc.
The clothing store market is one of the most popular in the USA, with Big data analytics and location intelligence techniques we made an brief exploratory analysis in Atlanta city.
Case Study: Analysis of Apparel Stores in Atlanta, USA
Using location intelligence techniques it was possible to identify all the stores distributed in the city, the detailed analysis allowed us to classify the venues by market share and identify in which areas of the city they are located. Our research showed that the women’s clothing category is the one with the largest number of stores in the center of Atlanta, while the other categories are distributed in the surrounding areas.
In 2020, Costa Rica positioned itself as the largest exporter in Central America by selling $148.4 million, and the Netherlands acquired 24.87% of the region's exports.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During 2020, Panama positioned itself as the largest importer of pumps for liquids in Central America with $46 million, the largest supplier was the United States with 44.05% representing $56.7 million, however, it can be seen that in the Central American region it dropped by 42.96% compared to 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In order for retailers to stay ahead of digital competition, they must overcome cost and flexibility disadvantages; it's necessary to have real-time insight into what is happening inside and outside the point of sale.
Retailers must begin to take immediate action on unforeseen events at their physical points of sale, such as lack of inventory, shelf problems, environmental impacts, local events, loss of merchandise and customers, among many others, as they generate a significant loss for their business.
In the digital era, data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses
It seems irrational to suggest that a concept like data could be more valuable than an established and indispensable product like oil, but as the years have gone by, this already seems like a reality.
Location Analytics has changed the way marketing and commercial strategies are defined in the fast-food restaurant franchise business.
Understanding consumers’ behavior patterns is critical for all types of restaurants. Big Data tools play a very important role in this analysis, since they make possible to measure the foot traffic and mobility patterns of a specific area or location, among other variables. With these analyses, businesses can understand and predict the performance of their stores, as well as estimate the competitors’ turnover or identify areas for the opening of new locations. (site selection).
Customer behavior analysis it's important because it helps businesses to understand how users interact with a brand, now it can be done in a more objective and real way using Big Data management techniques
Customer behavioral analytics is the process of collecting and analyzing data, using technology tools such as Big Data, machine learning and location intelligence, help gain long-term insights of the average purchase value, customer lifetime value and users interaction with a brand, enabling companies to incorporate data-driven business strategies that facilitate decision making and revenue maximization.
Through data analytics it's possible to improve vehicle performance, reduce costs, improve processes, establish strategies, optimize routes and times, and foresee and identify problems, among others.
Transportation analytics takes a variety of data ecosystems, helping industry leaders to use advanced analytical techniques such as machine learning, Big Data and geospatial data to optimize business strategies in the sector.
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors.
What is it?
Foot traffic data associates people's movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile devices and sensors, providing useful information for sectors like retail, real estate, agriculture, financial services, insurance, tourism, sports, entertainment, among others.
In 2020, Guatemala acquired the largest share of veterinary vaccines in the Central American market with $15.2 million, the main seller being the United States with 35.65%, equivalent to $12.4 million in the region.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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