By 2021 in Costa Rica, the fast food restaurant chain Burger King plans to invest in the start-up of five new stores that will be located inside and outside the Greater Metropolitan Area.
According to information provided by the directors of the company, the new service points will be located in the surroundings of La Sabana, Alajuela, eastern sector of San José, Cartago and one outside the Greater Metropolitan Area whose location is still under study.
Taco Bell, located on 6th Avenue in zone 9 of Guatemala City, has a potential market of 315,000 consumers 15 minutes away by car. Of this group of people, 26% are interested in fast food and 15% in Mexican food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of fast food restaurants operating in Central American countries. Below is an extract of the study's findings.
In Costa Rica, the Burger King restaurant chain announced that it plans to open three locations in San Jose, Heredia and Alajuela in the coming months.
According to information from the company, the restaurants that will begin operating in the next two months will be located at Universidad Latina de San Pedro, Santo Domingo de Heredia and City Mall, Alajuela.
The closure of the 29 restaurants has left, not only unmet demand in the fast food market in high consumption areas, but also well-qualified staff.
An article in Elfinancierocr.com is an accurate analysis of the wakeup call for the fast-food market of Costa Rica, represented by the closure of operations of a franchise which has been operating since 1990.
Burger King Costa Rica has announced the closure of 29 restaurants operating in the country, after a decision was taken by shareholders and the franchisor BKC US.
Since February the franchise has closed four of its stores in the metropolitan area, citing a lack of financial viability.
There are at least 15 Costa Rican restaurant chains where burgers are the highlight dish on the menu.
International brands include Mc'Donald's with its 50 stores, Burger King with 31 and Wendy's with 13 restaurants. Other fast foodfranchises with burgers on the menu are "Carl's Jr., which debuted in 2011 and has six locations, and Smashburger, which opened its first store in Lincoln Square, earlier this month."
Under pressure from increased competition, the burger franchise plans to open 5 new stores in 2012 and 6 in 2013.
The burger chain has 31 locations in Costa Rica, but plans to open five new stores in 2012 which will also have a revamped exterior image, said Mario Jimenez, director of operations and logistics of Be Ca Costa Rica, the owner of the Burger King franchise in the country.
In 2011 fast food chains plan to open 20 new restaurants.
The average investment ranges between $ 1 million and $ 1.5 million for opening of new stores. Also, remodeling of some stores was announced with values between $ 120 thousand and $ 400 thousand.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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