Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market.
Companies that intend to compete in a new market always ask themselves the following question: How much acceptance will our new product, service or brand have?
Private brands, also known as intermediaries or retailers, are being increasingly sought out in developed markets such as those in European countries.
From a press release issued by the Foreign Trade Office (Procomer):
A study by the consultancy company Nielsen in 2013 for the Yearbook of Private Label Manufacturers Association (PLMA) shows that private brands increased their share in 18 of the 20 European countries analyzed, which led to them being the most popular and demanded by consumers.
The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.
From a statement by Cabcorp:
Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.
The corporation has begun the process of rebranding all of its supermarkets in the region.
In the next weeks consumers will start seeing the changes, as the corporation announced that the modifications will take place in the short term, while not detailing the specific changes that will be made.
Marco Cuevas, corporate affairs manager at WalMart Guatemala, noted that the company will execute this update in several phases, including brand changes and modifications to the shelves.
Central America’s top business, economics and finance web portal recovers its name and original brand, and is named CentralAmericaData.COM again.
This is because of the agreement with Summa Media Group ceased, under which this company marketed the site’s advertising portfolio. From now on, CentralAmericaData.COM will commercialize its own product portfolio once again.
Free banners in CentralAmericaData.COM, and more services for companies in the network.
To celebrate recovering its identity and commercial management of the portal, CentralAmericaData.COM launches an expanded product and services portfolio, together with a free banners promotion for companies in the Network. (see details)
In short, Financia in Costa Rica and Banco Financia (BMF) in Panama will begin to use the Guatemalan financial company’s brand.
Both companies were already part of the G&T Continental Financial Group which is now completing the formalities to change the name with the respective supervisory authorities in Costa Rica and Panama.
In this way, G&T’s presence now covers four Central American countries by adding Panama and Costa Rica to Guatemala and El Salvador, where it was already operating.