Panama: Traffic Surveillance Contract DisputeMonday, December 17, 2012 Car rental agencies in Panama have described the contract signed by the government with the company Traffic Safety as harmful to the state and the private sector. Traffic Safety in Panama operates traffic surveillance cameras in Panama City. $18 million Offered for Advertising in Metro de PanamaThursday, February 9, 2017 High Traffic Media, the only participating company, submitted a proposal for $18.2 million in a tender to develop and commercialize advertising space on Line 1 of the Metro. In the tender for the development, marketing and administration of the advertising which is part of the inventory of physical spaces on Line 1 of the Metro, only one company took part, submitting an an offer of $18,190,000. Metro Advertising Awarded for $17 MillionThursday, July 13, 2017 The Metro de Panamá has awarded a contract to High Traffic Media for the development, commercialization and administration of an inventory of physical spaces on Line 1, for 10 years. From a statement issued by Metro de Panama: How to Boost Sales with Artificial IntelligenceTuesday, August 24, 2021 New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies.
BUSINESS INTELLIGENCE
How to Increase Foot Traffic in stores?Friday, August 13, 2021 In the digital age, location intelligence and foot traffic analytics based on mobility data are changing the retail business, giving many retailers an edge over their competitors. Location intelligence is defined as a methodology for understanding and visualizing mobility data to help solve a wide variety of retail problems.
BUSINESS INTELLIGENCE
Foot Traffic Data Business BenefitsTuesday, September 7, 2021 Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it?
BUSINESS INTELLIGENCE
How to Increase Customer Dwell Time?Tuesday, August 31, 2021 Customer dwell time is an analysis that should be closely monitored to capitalize on the full potential of each point of sale, indicating greater customer satisfaction. Estimating and improving the average customer dwell time inside physical stores is possible thanks to technological tools such as Big Data, location intelligence analysis and mobility data, which improve strategic decision making by helping to increase the time consumers spend inside stores, and increasing the sales conversion rate as well.
BUSINESS INTELLIGENCE
Location Analytics in the Real Estate MarketFriday, September 17, 2021 This analysis enables real estate companies to make data-driven decisions on issues that define the success of a real estate business, from acquisitions, leasing, investments to marketing campaigns and operational processes. Location analytics provides an unprecedented vision of the real estate market, analyzing real-time mobility data such as foot traffic, makes it possible to know the updated prices of economic areas and properties of interest, the development of construction processes, to optimize the real estate agents work routes, identify risk areas, etc.
CASE STUDY
McDonald's Vs. Burger King: Foot traffic AnalysisFriday, September 10, 2021 Location Analytics has changed the way marketing and commercial strategies are defined in the fast-food restaurant franchise business. Understanding consumers’ behavior patterns is critical for all types of restaurants. Big Data tools play a very important role in this analysis, since they make possible to measure the foot traffic and mobility patterns of a specific area or location, among other variables.
BUSINESS INTELLIGENCE
Ways Location Intelligence is Driving Real Estate InvestmentsThursday, October 28, 2021 In order to research and evaluate real estate investment opportunities for commercial, industrial or hospitality use, it is important to consider all social and economic factors in a given area in order to make an informed investment. Researching and evaluating real estate investment opportunities is not a piece of cake. Whether it is the valuation of a retail or hospitality investment space, it is crucial to take into account all the socio-economic factors of the area in question to ensure a high return. Costa Rica: Proposal for Mobile Data ConsumptionFriday, October 2, 2015 On October 28th the Telecommunications Superintendency will be giving a public presentation on the charges for downloading via internet on postpaid mobile phones. From a statement issued by the Superintendency of Telecommunications: Hotels to have a Guide to SustainabilityWednesday, June 22, 2011 The regional hotel sector will have a tool for improving their environmental performance. The guide will enable environmently friendly actions to be taken using a practical approach to daily hotel management.
CASE STUDY
Retail analytics: PETCO Vs. PetSmartFriday, November 26, 2021 Pet shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, sales, and the success of pet shops franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
BUSINESS INTELLIGENCE
Top 10 Uses Cases of foot traffic in public transportTuesday, March 15, 2022 Foot Traffic analytics can identify the characteristics of transit stops and routes, helping to determine and improve the overall coverage of any transit system. When it comes to public transport, foot traffic analytics can be of great help to authorities, who are faced with various challenges such as road congestion and the diversity of modes of transport, among others. This poses difficulties for public transport managers and operators when it comes to planning.
BUSINESS INTELLIGENCE
How to Use Transportation Analytics and its benefitsWednesday, September 8, 2021 Through data analytics it's possible to improve vehicle performance, reduce costs, improve processes, establish strategies, optimize routes and times, and foresee and identify problems, among others. Transportation analytics takes a variety of data ecosystems, helping industry leaders to use advanced analytical techniques such as machine learning, Big Data and geospatial data to optimize business strategies in the sector. |
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