Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it's important to know in which level you are in this process.
What is Data Maturity?
Data maturity is a measure used to determine where a company's data quality, structure, distribution, security, and analytics are in their progress.
Through information solutions based on the use of satellite photos, the application of classification models and the implementation of machine learning algorithms, it is possible to optimize the management of large plantations and minimize the risks faced by crops that affect profitability per hectare planted.
The growing availability of data that exists today is leading companies to seek new ways and tools to take advantage of this huge wave of information that is being generated in different business sectors.
Go Pet, located in Paseo General Escalon in San Salvador, has a potential market of 465 thousand consumers 15 minutes away by car, and of this group of people 27% are interested in dogs and 20% in cats.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of veterinary articles, food or services for pets, operating in the countries of Central America. The following is an abstract of the study's findings.
In Central America more than 6 million people search online and participate in conversations associated with dairy products, with ice cream, fudge and yogurt being some of the products with the greatest presence in consumer interactions.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on people's preferences and tastes in food and other types of products or services.
Because the Asian giant is the world's largest buyer of fresh fruit and people are willing to consume new and tropical foods, the region's pineapple producers have the opportunity to increase their business with the Chinese market.
According to a study conducted by the Foreign Trade Promoter (Procomer), China remains one of the largest producers of fruit in the world, but quality remains a problem, so they are interested in imported fruit, added to consumers looking for better quality products as part of the search for a healthier lifestyle.
In the last five years, liquid milk sales in Central America increased 16%, from $3,935 million in 2014 to about $4,566 million in 2019, growth that was boosted by the Costa Rican and Honduran markets.
Figures from the "Liquid Milk Market Snapshot" prepared by the Trade Intelligence Unit of CentralAmericaData, detail that in the last five years the volume consumed at regional level of liquid milk registered an increase, since between 2014 and 2019 it is estimated that demand in Central America rose from 3,907 to 4,202 million liters.
Arguing that quality and health standards are not being met, Salvadoran farmers are asking for greater controls on milk products entering from Nicaragua and Honduras.
CentralAmericaData reports that from January to September 2019 El Salvador was the main buyer of milk and dairy products from the other Central American countries, importing $106 million, of which $78 million was bought from Nicaragua, $14 million from Costa Rica and another $13 million from Honduras.
In the first semester of 2019, countries of the region imported $218 million in concept of preparations for animal feeding, 14% less than in the same period of 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
The Ministry of Economy found that Costa Rican Dos Pinos had dumped, but ruled out sanctions, arguing that no damage was caused to sales or local production.
The investigation process was carried out by the Ministry of Economy of El Salvador, derived from the complaint filed in 2017 by the Salvadoran Cooperativa Ganadera de Sonsonate, de RL de CV against the Costa Rican Cooperativa de Productores de Leche Dos Pinos and the local distributor Comersal.
Through a cooperation agreement with the Mexican government, El Salvador will reforest nearly 50,000 hectares of land in different parts of the country.
The presidents of El Salvador, Nayib Bukele, and of the United Mexican States, Andrés Manuel López Obrador, signed on June 20 in Tapachula, state of Chiapas, a cooperation agreement for the planting of 50,000 hectares in El Salvador, a project that will generate 20,000 jobs and is part of the Integrated Development Plan (IDP) for Central America, informed the presidency of El Salvador.
In Costa Rica, the population with the highest average income shows interest in rabbits, reptiles and horses, and two out of ten consumers show interest in birds as pets.
An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who show interest in pets. [GRAFICA caption="Click to interact with graphics]
The Constitutional Chamber of El Salvador declared the demand of the sugar manufacturers inadmissible, arguing that there is no link between the cancellation of the FTA with Taiwan and the application of constitutional norms.
After the Salvadoran government decided to finalize the trade agreement with the Asian country in December last year, an act that was not consulted with the country's productive sector, the guild presented in February this year an appeal of unconstitutionality.
In the first nine months of 2018, countries in the region imported animal feed preparations worth $383 million, 15% more than in the same period in 2017.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between January and September of last year, trade in milk and dairy products between the countries of the region totaled $240 million, and more than 75% was bought by companies in El Salvador and Guatemala.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]