Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it's important to know in which level you are in this process.
What is Data Maturity?
Data maturity is a measure used to determine where a company's data quality, structure, distribution, security, and analytics are in their progress.
Through information solutions based on the use of satellite photos, the application of classification models and the implementation of machine learning algorithms, it is possible to optimize the management of large plantations and minimize the risks faced by crops that affect profitability per hectare planted.
The growing availability of data that exists today is leading companies to seek new ways and tools to take advantage of this huge wave of information that is being generated in different business sectors.
Based on the willingness of Costa Rican authorities to raise the tariff on imported sugar from 45% to 73%, Brazil decided to raise the entry taxes on four animal products from Costa Rica.
Months ago, the private sector has been warning of the possibility that the country's trading partners would apply reciprocal measures because of Costa Rica's unilateral decision to raise entry taxes on imported sugar.
Go Pet, located in Paseo General Escalon in San Salvador, has a potential market of 465 thousand consumers 15 minutes away by car, and of this group of people 27% are interested in dogs and 20% in cats.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of veterinary articles, food or services for pets, operating in the countries of Central America. The following is an abstract of the study's findings.
In Central America more than 6 million people search online and participate in conversations associated with dairy products, with ice cream, fudge and yogurt being some of the products with the greatest presence in consumer interactions.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on people's preferences and tastes in food and other types of products or services.
After the Panamanian government agreed to ban the entry of animal products from Costa Rica, Panamanian businessmen supported the measure and asked to discuss the export and import requirements, since they claim that their agricultural products are prevented from accessing the Costa Rican market.
The trade dispute began when on July 10 Panama informed the National Animal Health Service (SENASA) of the Costa Rican Ministry of Agriculture and Livestock (MAG) of the decision not to extend export authorization to a list of previously authorized Costa Rican establishments that have been exporting to Panama for many years.
With the rejection of the appeal presented by one of the participating companies, the General Comptroller of the Republic gave the green light to the construction of an agricultural plant in the Southern Zone of Costa Rica.
In March, the contract for the construction of this industrial complex had been awarded to the company Vidalco Constructora, but the process was temporarily interrupted with the filing of an appeal by one of the participating companies.
Because the Asian giant is the world's largest buyer of fresh fruit and people are willing to consume new and tropical foods, the region's pineapple producers have the opportunity to increase their business with the Chinese market.
According to a study conducted by the Foreign Trade Promoter (Procomer), China remains one of the largest producers of fruit in the world, but quality remains a problem, so they are interested in imported fruit, added to consumers looking for better quality products as part of the search for a healthier lifestyle.
In the last five years, liquid milk sales in Central America increased 16%, from $3,935 million in 2014 to about $4,566 million in 2019, growth that was boosted by the Costa Rican and Honduran markets.
Figures from the "Liquid Milk Market Snapshot" prepared by the Trade Intelligence Unit of CentralAmericaData, detail that in the last five years the volume consumed at regional level of liquid milk registered an increase, since between 2014 and 2019 it is estimated that demand in Central America rose from 3,907 to 4,202 million liters.
After the sanitary protocol to sell meat to China came into effect and the industrial plants in Costa Rica were certified, the Central American country's sales to the Asian giant doubled between 2018 and 2019.
Figures from the Foreign Trade Promotion Agency (Procomer) show that in 2018 beef sales to China reached $22 million, while in 2019 they doubled to $57 million.
In the first semester of 2019, countries of the region imported $218 million in concept of preparations for animal feeding, 14% less than in the same period of 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
JH Biotech, a subsidiary of Jianghuai Horticulture seed Co., dedicated to the genetic improvement in seeds of horticultural products started operations in Nandayure, Guanacaste.
From Costa Rica, the company will work on generating hybrid seeds of different varieties of watermelon, melon, pumpkin and chilies. In its laboratories, molecular analysis processes are carried out to verify quality results.
The absence of toxic waste laboratories in the processing plants is one of the obstacles that are preventing Panamanian meat from entering the Costa Rican market.
Representatives of the Panamanian Exporters Association (Apex) explained that Costa Rican regulations require at least 14 toxic waste tests and Panamanian laboratories perform only 8.
The Ministry of Economy found that Costa Rican Dos Pinos had dumped, but ruled out sanctions, arguing that no damage was caused to sales or local production.
The investigation process was carried out by the Ministry of Economy of El Salvador, derived from the complaint filed in 2017 by the Salvadoran Cooperativa Ganadera de Sonsonate, de RL de CV against the Costa Rican Cooperativa de Productores de Leche Dos Pinos and the local distributor Comersal.
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