Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers.
By using AI, it is possible to segment audiences at more granular levels and identify which ones are most valuable to marketing objectives.
With Big Data management techniques, companies can optimize their strategic business planning, by taking advantage of market and companies' data.
Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making for better strategic planning, determine which market niches of their products, are growing or shrinking, obtain traffic data of their stores or website, determining where they come from, what kind of devices they use, dwell time, and foot traffic patterns to help analyze which promotions and efforts are successfully driving their business.
Analytics based on Big Data allows mall operators to maximize revenues and visits by better selecting tenants, optimizing mall design, determining rents, establishing signage and advertising campaigns, etc.
New technological tools allow mall operators to measure the number of consumers spending in and out of stores, the time they spend in and out of stores, know their relative wealth index and understand visitor behavior patterns, helping to determine the best mix of stores, site infrastructure, rent price range and implement more efficient signage and advertising.
The international conference that provides tools for better operation and management of all types of buildings will take place on June 2nd and 3rd in Panama City.
TecnoEdificios is an international congress that provides tools for better operation and management of all types of buildings as well as spaces which make the best use of technologies in order to provide a better the quality of life for users, and efficiency of buildings. It is also an environment conducive to learning more about the optimization and operation of these types of properties.
The Ministry of Economy and Finance of Panama is putting out to tenderauditing services for the management of funds and resources in 153 Communal Boards.
Located in the Plaza Zona 4 Shopping Center, the new call center consists of training rooms, a medical station, psychologist's room, and coffee room.
"Our expansion is the result of the good service and commitment we provide to our customers. Our plan is to grow and remain an important source of work for Guatemalans" explained Manuel Gordo, CEO of the company.
Services exports have grow by 7.7%; during the first six months of 2013 they totaled $2.9327 billion.
From a press release from the Ministry of Foreign Trade (Comex):
The successful attraction of foreign direct investment (FDI) has consolidated the participation of Costa Rican exports services. During the first half of the year, Costa Rican exports of services accounted for $2.9327 billion, showing a growth of 7.7% compared to the same period in 2012, while FDI reached $1.3353 billion.
The Social Security Department in Panama is putting out to tender the procurement of a company to be responsible for the administrative management of the Hospital City Ricardo Martinelli Berrocal.
On 7th and 8th of November 150 participants from the U.S. and Latin America will gather together during the first Central American summit on outsourcing services to be held in Nicaragua.
ProNicaragua, the official investment and export promoter of the Government of Nicaragua, will be organizing the first Central American summit on outsourcingservices entitled 'Central American Nearshore Summit 2013, which will bring together 150 participants from the U.S. and Latin America in this sector.
The National Authority for the Administration of Land in Panama will be contracting services for the regularization of rural areas in several provinces.
Services for the regularization of rural areas in the provinces of Chiriqui, Bocas del Toro and Veraguas, Azuero Peninsula (provinces of Herrera, Los Santos and Veraguas), and urban and rural areas in the districts of La Chorrera and Arraiján in the Province of Panama.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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