Interest in wines has been on the rise in the digital environment in the last quarter of 2020 and in January 2021, an upturn that is explained by the behavior of consumers in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
In the last few weeks in Central American countries, the volume of searches and conversations on the Internet associated with wine began to decrease, a trend that continued in early November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In the last few months, the interest in wine in the digital environment has been increasing, a rise that can be explained by the behavior of consumers in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of the consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project trends of demand in the short and long term, for the different products, sectors and markets that operate in the region.
The Naranjo Mall, located near the Anillo Periferico, is a sales point that, within a 5-minute drive, holds a captive market of 38,000 people who together spend $12 million, and of these, 20% show an interest in wine.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
In the first six months of 2019, Central American countries imported $38 million in wine, and purchases from Chilean companies increased by 11% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first three months of 2019, Central American countries imported $19 million in wine, 6% more than in the same period in 2018, a rise explained by purchases from companies in Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In the first nine months of 2018, Central American countries imported $56 million in wine, 13% more than in the same period in 2017, a rise explained by purchases from companies in Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
From January to September 2018, Central American companies imported $269 million in alcoholic beverages, 23% more than in the same period in 2017, mainly because of purchases from Mexico.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
In the first six months of last year, countries in the region imported $38 million in wine, 17% more than in the same period in 2017, a rise caused by purchases from Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to June 2018, Central American companies imported $176 million worth of alcoholic beverages, 24% more than what was purchased during the same period in 2017.
Figures from the information system on the Alcoholic Beverage Market in Central America, from the Commercial Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the first eleven months of 2018, the production of alcoholic beverages in Panama was 276.3 million liters, 2% less than that recorded in the same period of 2017.
The latest data published by the General Comptroller of the Republic, detail that the production of alcoholic beverages generally reported a decline, reducing from 281 million liters from January to November 2017, to 276.3 million liters in the same period of 2018.
In the first ten months of 2018, the alcoholic beverage production in Panama was 251.3 million liters, 1% less than that recorded in the same period of 2017.
The most recent figures published by the General Comptroller of the Republic, detail that the alcoholic beverage production generally reported a decline, reducing from 253.9 million liters from January to October 2017, to 251.2 million liters in the same period of 2018.
During the first three months of the year, the countries of the region reported imports of alcoholic beverages for $88 million, 25% more than what was reported in the same quarter of 2017.
Figures from the information system on the Alcoholic Beverage Market in Central America, from the Commercial Intelligence Area of CentralAmericaData: [GRAFICA caption="Clic to view chart"]
Panama is the country where the highest proportion of beer consumption was reported with respect to total alcohol consumed, with 77%, followed by Costa Rica and Guatemala, with 64% and 56%, respectively.
TheGlobal Status Report on Alcohol and Health 2018, published by the World Health Organization (WHO), details statistics up to 2016 on consumption of alcoholic beverages in different countries.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...